[ubuntu-uk] Awareness-Raising Campaign Idea (was Ubuntu CNR deal)

Robin Menneer robinmenneer at gmail.com
Mon Feb 12 21:28:56 GMT 2007

On 2/12/07, James Tait <james.tait at wyrddreams.org> wrote:
> Hi all,
> > We have to ask ourselves why we use Linux over other OS's and
> > why ubuntu over other distro's. I think you will find many different
> > answers.
> I don't mean to hijack this thread, but this has hit upon something
> that's been bubbling up in my brain and I think it's appropriate to
> share it with the rest of the list.
> I have a vision of an awareness-raising advertising campaign based
> around why we choose to use FLOSS and possibly why we chose Ubuntu in
> particular.  You know how sometimes someone will ask you why you do
> something, you give a long-winded explanation, qualify it with an
> example... then sum it up with something like "It's a bloke thing."?  I
> thought something like that would make for a catchy tag line and I came
> up with a few:
>   "It's a standards thing."
>   "It's an openness thing."
>   "It's a freedom thing."
>   "It's a security thing."
>   "It's a stability thing."
>   "It's a community thing."
> I think the latter is especially relevant to Ubuntu.  I've had a think
> about the content of some of them too.  The biggest problem I have is
> actually making them happen -- I can't draw for toffee, so I doubt I'd
> be able to storyboard them very well.  I might be able to explain the
> ideas to someone who could though.
> What do people think about this kind of campaign?  They could take the
> form of short TV clips, possibly comic strips.  We could have other
> campaign-related material like bumper stickers and leaflets with the tag
> lines on.  I'd be more than happy to discuss my ideas if people are
> willing to help develop them.
> Cheers,
> JT

You also need to carefully define your target eg the huge population of
semi-bored computer-illiterates might be more productive than
experienced-with-windows men-in-the-street ?  And once they get the message,
they will tell their grandchildren.

> ---------------------------------------+--------------------------------
> James Tait, BSc                        |    xmpp:jayteeuk at wyrddreams.org
> Programmer and Free Software advocate  |       VoIP: +44 (0)870 490 2407
> ---------------------------------------+--------------------------------
> --
> ubuntu-uk at lists.ubuntu.com
> https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
> https://wiki.kubuntu.org/UKTeam/
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