<div>On 2/12/07, James Tait <<a href="mailto:james.tait@wyrddreams.org">james.tait@wyrddreams.org</a>> wrote:<blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"> Hi all, > We have to ask ourselves why we use Linux over other OS's and > why ubuntu over other distro's. I think you will find many different > answers. I don't mean to hijack this thread, but this has hit upon something that's been bubbling up in my brain and I think it's appropriate to share it with the rest of the list. I have a vision of an awareness-raising advertising campaign based around why we choose to use FLOSS and possibly why we chose Ubuntu in particular.  You know how sometimes someone will ask you why you do something, you give a long-winded explanation, qualify it with an example... then sum it up with something like "It's a bloke thing."?  I thought something like that would make for a catchy tag line and I came up with a few:   "It's a standards thing."   "It's an openness thing."   "It's a freedom thing."   "It's a security thing."   "It's a stability thing."   "It's a community thing." I think the latter is especially relevant to Ubuntu.  I've had a think about the content of some of them too.  The biggest problem I have is actually making them happen -- I can't draw for toffee, so I doubt I'd be able to storyboard them very well.  I might be able to explain the ideas to someone who could though. What do people think about this kind of campaign?  They could take the form of short TV clips, possibly comic strips.  We could have other campaign-related material like bumper stickers and leaflets with the tag lines on.  I'd be more than happy to discuss my ideas if people are willing to help develop them. Cheers, JT</blockquote><div> You also need to carefully define your target eg the huge population of semi-bored computer-illiterates might be more productive than experienced-with-windows men-in-the-street ?  And once they get the message, they will tell their grandchildren.  </div> <blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">-- ---------------------------------------+-------------------------------- James Tait, BSc                        |    <a href="mailto:xmpp:jayteeuk@wyrddreams.org">xmpp:jayteeuk@wyrddreams.org</a> Programmer and Free Software advocate  |       VoIP: +44 (0)870 490 2407 ---------------------------------------+-------------------------------- -- <a href="mailto:ubuntu-uk@lists.ubuntu.com">ubuntu-uk@lists.ubuntu.com</a> <a href="https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk">https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk</a> <a href="https://wiki.kubuntu.org/UKTeam/"> https://wiki.kubuntu.org/UKTeam/</a> </blockquote></div>