Improving marketing of new releases

Sean Davis sean at
Wed Apr 8 01:30:47 UTC 2020

You're absolutely right. Better late than never:

These release notes are a work in progress, and I invite anybody to 
extend and improve them. If you're aware of any showstopper bugs, please 
add them to the related bugs on so we can 
get them addressed quickly before release.

As for release notes and screenshots (and everything with a free 
desktop), we're always open to contributors. As you know by now, the 
team is small and busy. Any help we can get lessens the load, reduces 
burnout, and opens the team up to focus more on other tasks such as 
development, bug triage and fixing, and marketing.



On 4/7/20 11:30 AM, Yousuf Philips wrote:
> Hi Team,
> I would like to bring to everyone's attention that if we can to 
> publish release notes at the time of betas, like other flavors did 
> (e.g. ubuntu mate 
> <>), 
> that this will help improve the marketing of the release.
> In OMG Ubuntu's post 
> <> 
> about the release, Joe said "/I can’t find any releases notes for 
> Xubuntu 20.04 beta and as I’m not familiar with the release on a 
> day-to-day basis, I don’t feel confident at guessing what’s new beyond 
> the inclusion of a new dark theme./"
> In the comments of the same post 
> <>, 
> Joe said "/... Should any other flavours be reading this: I am not the 
> only blogger who relies on what you put out*, so subtle plea: please 
> include a couple of high quality "this is what the desktop looks like 
> by default" screenshots in your release notes/blog posts/tweets. We 
> will use them!/
> /
> /
> /*The more pointed your release notes are, the more likely you are to 
> get coverage./"
> This discussion also landed on twitter, where Jason Evangelho 
> mentioned <>, 
> "/A recent post at @omgubuntu got some flak because a couple Ubuntu 
> flavors didn't have screenshots included. Yet again this is where I 
> preach the value of marketing, even simple things like having good 
> assets for press. Yes, it matters. The easier you make it to show off 
> your Linux distro or software, the easier it will be for press to 
> cover it./"
> Regards,
> Yousuf
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