Improving marketing of new releases

[Yousuf Philips]

Hi Team,

I've started a draft of the release announcement that is to go on the
website at the link below.
https://xubuntu.org/wp-admin/post.php?post=4804&action=edit

Regards,
Yousuf

On Tue, Apr 7, 2020 at 7:30 PM Yousuf Philips <ypharis at gmail.com> wrote:

> Hi Team,
>
> I would like to bring to everyone's attention that if we can to publish
> release notes at the time of betas, like other flavors did (e.g. ubuntu
> mate <https://ubuntu-mate.org/blog/ubuntu-mate-focal-fossa-release-notes/>),
> that this will help improve the marketing of the release.
>
> In OMG Ubuntu's post
> <https://www.omgubuntu.co.uk/2020/04/ubuntu-20-04-flavours-whats-new>
> about the release, Joe said "*I can’t find any releases notes for Xubuntu
> 20.04 beta and as I’m not familiar with the release on a day-to-day basis,
> I don’t feel confident at guessing what’s new beyond the inclusion of a new
> dark theme.*"
>
> In the comments of the same post
> <https://www.omgubuntu.co.uk/2020/04/ubuntu-20-04-flavours-whats-new#comment-4861843966>,
> Joe said "*... Should any other flavours be reading this: I am not the
> only blogger who relies on what you put out*, so subtle plea: please
> include a couple of high quality "this is what the desktop looks like by
> default" screenshots in your release notes/blog posts/tweets. We will use
> them!*
>
> **The more pointed your release notes are, the more likely you are to get
> coverage.*" https://imgur.com/HXNK6qZ.png
>
> This discussion also landed on twitter, where Jason Evangelho mentioned
> <https://twitter.com/killyourfm/status/1247043105632792576>, "*A recent
> post at @omgubuntu got some flak because a couple Ubuntu flavors didn't
> have screenshots included. Yet again this is where I preach the value of
> marketing, even simple things like having good assets for press. Yes, it
> matters. The easier you make it to show off your Linux distro or software,
> the easier it will be for press to cover it.*"
>
> Regards,
> Yousuf
>
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