Fwd: [ubuntu-marketing] Meeting (Danny Piccirillo)

[Wesley Harp]

For those not subscribed to the marketing ML.  He makes an interesting point
that we should keep in mind.

---------- Forwarded message ----------
From: Mike Feravolo <321.784.5553 at earthlink.net>
Date: Tue, Feb 26, 2008 at 7:53 AM
Subject: Re: [ubuntu-marketing] Meeting (Danny Piccirillo)
To: ubuntu-marketing at lists.ubuntu.com


Hello:

I am not sure that I am going to make it to the Meeting Tonight, since I
have a Chamber of Commerce Networking Group which meets on Tuesday
Night. I  will leave the log the #ubuntu-meeting channel  so that I can
see what's happening.

I would like to add an observation which seem to apply across the board
in selling Linux as a realistic solution to ordinary people:

Most of the marketing effort is focused on the what free software does
and not what free software does for them.

Free Ubuntu CD's by request in the mail is awesome, so is selling them
to OEM's for the cost of making them to distribute with new systems.
However, Giving them out unsolicited to windows(r) users or to users of
other Linux distros is a waste of money.

The Linux users are already using free software and probably have
already downloaded a copy of Ubuntu. The windows(r) user is either going
to [at best] use it as a coaster or [ at worst] use it as an excuse to
be afraid of it and run back to windows(r). Which means you either
scaring a away the people that you need to sell to or selling to people
that are already sold.

I hope that I didn't hurt anyone's feeling here with my own real world
observations, since I can only verify them from the last year or two of
meeting people face to face at business networking functions in East
Orlando and on Cocoa Beach.

The bottom line here is printing a nice piece of paper, instead of CD's
is more effective and a less expensive way to get the word out that
Ubuntu is a great operating system.

Mike Feravolo
Cocoa Beach, Florida



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