For those not subscribed to the marketing ML. He makes an interesting point that we should keep in mind. <br><br><div class="gmail_quote">---------- Forwarded message ----------<br>From: <b class="gmail_sendername">Mike Feravolo</b> <<a href="mailto:321.784.5553@earthlink.net">321.784.5553@earthlink.net</a>><br>
Date: Tue, Feb 26, 2008 at 7:53 AM<br>Subject: Re: [ubuntu-marketing] Meeting (Danny Piccirillo)<br>To: <a href="mailto:ubuntu-marketing@lists.ubuntu.com">ubuntu-marketing@lists.ubuntu.com</a><br><br><br>Hello:<br>
<br>
I am not sure that I am going to make it to the Meeting Tonight, since I<br>
have a Chamber of Commerce Networking Group which meets on Tuesday<br>
Night. I will leave the log the #ubuntu-meeting channel so that I can<br>
see what's happening.<br>
<br>
I would like to add an observation which seem to apply across the board<br>
in selling Linux as a realistic solution to ordinary people:<br>
<br>
Most of the marketing effort is focused on the what free software does<br>
and not what free software does for them.<br>
<br>
Free Ubuntu CD's by request in the mail is awesome, so is selling them<br>
to OEM's for the cost of making them to distribute with new systems.<br>
However, Giving them out unsolicited to windows(r) users or to users of<br>
other Linux distros is a waste of money.<br>
<br>
The Linux users are already using free software and probably have<br>
already downloaded a copy of Ubuntu. The windows(r) user is either going<br>
to [at best] use it as a coaster or [ at worst] use it as an excuse to<br>
be afraid of it and run back to windows(r). Which means you either<br>
scaring a away the people that you need to sell to or selling to people<br>
that are already sold.<br>
<br>
I hope that I didn't hurt anyone's feeling here with my own real world<br>
observations, since I can only verify them from the last year or two of<br>
meeting people face to face at business networking functions in East<br>
Orlando and on Cocoa Beach.<br>
<br>
The bottom line here is printing a nice piece of paper, instead of CD's<br>
is more effective and a less expensive way to get the word out that<br>
Ubuntu is a great operating system.<br>
<br>
Mike Feravolo<br>
Cocoa Beach, Florida<br>
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