[ubuntu-dk] FOSS og marketing - nogle måske brugbare tips

Carsten Agger agger at c.dk
Fre Jun 12 15:38:01 BST 2009

Faldt over denne artikel med nogle tips, der godt kunne være relevante
for vores arbejde med Ubuntu her i landet:


Det her, for eksempel:

"One of the first things you learn in marketing class is that you should
focus on benefits rather than features. Instead of telling the public
that your brand of milk is vitamin-enriched, you say that it promotes
health. Instead of giving the detail about how your car's engine was
redesigned, you explain how the car now has increased fuel efficiency. 

In general, potential users are not interested in the technical features
so much as what your product can do for them.

In the same way, Peter Brown, the executive director of the Free
Software Foundation, faults the community for always talking about free
source code instead of the value that users receive. He makes an analogy
to recycling, noting that activists did not make it a public concern by
talking about how smelters work and the temperatures needed to melt old
plastic. Rather, activists promoted recycling as an ethical act, a civic
duty that might help avoid environmental disaster."

Hvormed ikke være sagt, at der ikke allerede er mange, der gør et godt
stykke arbejde. Men alligevel en god artikel :-)

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