[Ubuntu-ch] ZH RP (p)reviews at the Ubuntu Meeting

[jaap]

If we want press coverage wthout paying for an advert, maybe we need to 
think about organising something that is weird, funny, remarkable, and yet 
still serious enough so that the press would _want_ to write or film about 
it? How can we get the mainstream media interested?

Can we try to set a record of some sort, linked to the use of Ubuntu? A 
remarkable feat?
We need to brainstorm about coming up with something that would 
_automatically_ attract interest from the media. What would be better than 
to get it in the main evening news on television, even if it may only be 1 
minute?

Maybe I am drifting off from reality too much, but I think anything that 
draws attention automatically would have a much greater impact than _any_ 
paid advert can ever accomplish! Exactly why Dirk refers to adverts about 
iPhone. They're almost non-existent, and not required, because of the 
automatic attention this devices generates.

More down to Earth, an alternative to attract attention is to print as many 
flyers as we can, and give these away on a busy Saturday in the major 
cities? A flyer that highlights the main attractive points of Ubuntu in 
order to get people interested? That would only cost paper, ink, and a 
Saturday of effort, of everyone involved.

Just a braindump...

Cheers,

Jaap Hoetmer


-----Original Message-----

From: Ramon Cahenzli <rca at fsfe.org>

To: SwissTeam <ubuntu-ch at lists.ubuntu.com>

Date: Fri, 18 Jul 2008 15:58:05 +0200

Subject: Re: [Ubuntu-ch] ZH RP (p)reviews at the Ubuntu Meeting




Hi Jaap,



> Might that be an idea to see if a similar although obviously smaller

> scale initiative can be pursued to attract more people next time,

> what would advertisements cost, what newspaper, and would it be

> possible to collect enough money?



Good idea. For the areas that have commuters, ads in 20 Minuten and

perhaps Blick am Abend surely reach a large audience, although I'm not

exactly sure if it's the kind of audience that cares enough about

computers to read something like that?



A quarter-page ad in 20 Minuten in the entire German-speaking part of

Switzerland costs CHF 10'485.-, for example. A 1/8th page is still 

5295.- [1]



1/8th page in the "Events" list is only 2390.-, but I'm afraid that in

that sort of layout, the party would not be visible enough.



All prices are about half that amount if you reduce to the Zürich area

only. I'm not an expert with ads or layout terms, so maybe there are

cheaper options. Is anyone more skilled and wants to have a look at the

various price lists?  :) [1]



I'm sure a paid ad would work better -- none of the mainstream media 

took notice last time, although I've sent our announcement to every 

event announcement address of every paper I could find.



Ramon



[1] http://www.20min.ch/intern/story/31447959 
[http://www.20min.ch/intern/story/31447959]



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