<HTML> <head> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> <style title="table borders">.htmtableborders, .htmtableborders td, .htmtableborders th {border : 1px dashed lightgrey ! important;} </style> <style type="text/css">html, body { border: 0px; } span.macro, span.macro ul, span.macro div, span.macro p {background : #CCCCCC;} </style> <style type="text/css"> p{margin-bottom: 0.15em;margin-top: 0.15em;}body{font-family:verdana,arial,helvetica,sans-serif;font-size:10pt;}; </style></head><body> <font style="font-family: verdana,arial,helvetica,sans-serif; font-size: 10pt;"><div style="font-family: verdana,arial,helvetica,sans-serif; font-size: 10pt;">If we want press coverage wthout paying for an advert, maybe we need to think about organising something that is weird, funny, remarkable, and yet still serious enough so that the press would _want_ to write or film about it? How can we get the mainstream media interested? </div><div> </div><div>Can we try to set a record of some sort, linked to the use of Ubuntu? A remarkable feat? <br></div><div>We need to brainstorm about coming up with something that would _automatically_ attract interest from the media. What would be better than to get it in the main evening news on television, even if it may only be 1 minute?</div><div> </div><div>Maybe I am drifting off from reality too much, but I think anything that draws attention automatically would have a much greater impact than _any_ paid advert can ever accomplish! Exactly why Dirk refers to adverts about iPhone. They're almost non-existent, and not required, because of the automatic attention this devices generates.<br></div><div> </div><div style="font-family: verdana,arial,helvetica,sans-serif; font-size: 10pt;">More down to Earth, an alternative to attract attention is to print as many flyers as we can, and give these away on a busy Saturday in the major cities? A flyer that highlights the main attractive points of Ubuntu in order to get people interested? That would only cost paper, ink, and a Saturday of effort, of everyone involved.<br></div><div style="font-family: verdana,arial,helvetica,sans-serif; font-size: 10pt;"><br></div><div>Just a braindump...</div><div> </div><div>Cheers,<br> </div></font> <hr size="2" width="100%"><b>Jaap Hoetmer</b><br><br><blockquote style="border-left: 2px solid rgb(0, 0, 0); padding-right: 0px; padding-left: 5px; margin-left: 5px; margin-right: 0px;"> -----Original Message-----<br> From: Ramon Cahenzli <rca@fsfe.org><br> To: SwissTeam <ubuntu-ch@lists.ubuntu.com><br> Date: Fri, 18 Jul 2008 15:58:05 +0200<br> Subject: Re: [Ubuntu-ch] ZH RP (p)reviews at the Ubuntu Meeting<br> <br> <div style="font-family: monospace,courier new,courier;"> Hi Jaap,<br> <br> > Might that be an idea to see if a similar although obviously smaller<br> > scale initiative can be pursued to attract more people next time,<br> > what would advertisements cost, what newspaper, and would it be<br> > possible to collect enough money?<br> <br> Good idea. For the areas that have commuters, ads in 20 Minuten and<br> perhaps Blick am Abend surely reach a large audience, although I'm not<br> exactly sure if it's the kind of audience that cares enough about<br> computers to read something like that?<br> <br> A quarter-page ad in 20 Minuten in the entire German-speaking part of<br> Switzerland costs CHF 10'485.-, for example. A 1/8th page is still <br> 5295.- [1]<br> <br> 1/8th page in the "Events" list is only 2390.-, but I'm afraid that in<br> that sort of layout, the party would not be visible enough.<br> <br> All prices are about half that amount if you reduce to the Zürich area<br> only. I'm not an expert with ads or layout terms, so maybe there are<br> cheaper options. Is anyone more skilled and wants to have a look at the<br> various price lists?  :) [1]<br> <br> I'm sure a paid ad would work better -- none of the mainstream media <br> took notice last time, although I've sent our announcement to every <br> event announcement address of every paper I could find.<br> <br> Ramon<br> <br> [1] <a href="http://www.20min.ch/intern/story/31447959" target="_blank"> http://www.20min.ch/intern/story/31447959</a><br> <br> -- <br> Ubuntu-ch mailing list<br> Ubuntu-ch@lists.ubuntu.com<br> <a href="https://lists.ubuntu.com/mailman/listinfo/ubuntu-ch" target="_blank"> https://lists.ubuntu.com/mailman/listinfo/ubuntu-ch</a><br> </div> </blockquote> </body> </HTML>