[Ubuntu-ch] ZH RP (p)reviews at the Ubuntu Meeting

[Simon Schneebeli]

What about asking Mark Shuttleworth whether he could have a talk (maybe 
at least via webcam?). Or maybe some other really really important FOSS 
personality that everyone knows (should know).

I think here in Geneva, it would be easier to get some media attraction 
because the deparment of education decided to shift all school computers 
to Ubuntu.

Simon

-------------------------------------------
Simon Schneebeli
078 619 31 18
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jaap wrote:
> If we want press coverage wthout paying for an advert, maybe we need 
> to think about organising something that is weird, funny, remarkable, 
> and yet still serious enough so that the press would _want_ to write 
> or film about it? How can we get the mainstream media interested?
>  
> Can we try to set a record of some sort, linked to the use of Ubuntu? 
> A remarkable feat?
> We need to brainstorm about coming up with something that would 
> _automatically_ attract interest from the media. What would be better 
> than to get it in the main evening news on television, even if it may 
> only be 1 minute?
>  
> Maybe I am drifting off from reality too much, but I think anything 
> that draws attention automatically would have a much greater impact 
> than _any_ paid advert can ever accomplish! Exactly why Dirk refers to 
> adverts about iPhone. They're almost non-existent, and not required, 
> because of the automatic attention this devices generates.
>  
> More down to Earth, an alternative to attract attention is to print as 
> many flyers as we can, and give these away on a busy Saturday in the 
> major cities? A flyer that highlights the main attractive points of 
> Ubuntu in order to get people interested? That would only cost paper, 
> ink, and a Saturday of effort, of everyone involved.
>
> Just a braindump...
>  
> Cheers,
>  
> ------------------------------------------------------------------------
> *Jaap Hoetmer*
>
>     -----Original Message-----
>     From: Ramon Cahenzli <rca at fsfe.org>
>     To: SwissTeam <ubuntu-ch at lists.ubuntu.com>
>     Date: Fri, 18 Jul 2008 15:58:05 +0200
>     Subject: Re: [Ubuntu-ch] ZH RP (p)reviews at the Ubuntu Meeting
>
>     Hi Jaap,
>
>     > Might that be an idea to see if a similar although obviously smaller
>     > scale initiative can be pursued to attract more people next time,
>     > what would advertisements cost, what newspaper, and would it be
>     > possible to collect enough money?
>
>     Good idea. For the areas that have commuters, ads in 20 Minuten and
>     perhaps Blick am Abend surely reach a large audience, although I'm not
>     exactly sure if it's the kind of audience that cares enough about
>     computers to read something like that?
>
>     A quarter-page ad in 20 Minuten in the entire German-speaking part of
>     Switzerland costs CHF 10'485.-, for example. A 1/8th page is still
>     5295.- [1]
>
>     1/8th page in the "Events" list is only 2390.-, but I'm afraid that in
>     that sort of layout, the party would not be visible enough.
>
>     All prices are about half that amount if you reduce to the Zürich area
>     only. I'm not an expert with ads or layout terms, so maybe there are
>     cheaper options. Is anyone more skilled and wants to have a look
>     at the
>     various price lists?  :) [1]
>
>     I'm sure a paid ad would work better -- none of the mainstream media
>     took notice last time, although I've sent our announcement to every
>     event announcement address of every paper I could find.
>
>     Ramon
>
>     [1] http://www.20min.ch/intern/story/31447959
>
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