[ubuntu-art] Mark's Comments on Branding

[Michiel Sikma]

Op 27-jun-2006, om 16:11 heeft Troy James Sobotka het volgende  
geschreven:

> On Tue, 2006-27-06 at 07:33 +0100, Mark Shuttleworth wrote:
>
>> The desktop colour should not be too bright, or it becomes tiring to
>> look at all day. We generally have chosen to go with darker, richer
>> colours so that there is less strain on the eyes. Also, we are
>> preferring not to have distro branding that is so obvious  (the big
>> Ubuntu logo) but instead to choose images which are distinctive  
>> enough
>> that they are immediately recognisable in screenshots to anyone who
>> has worked with Ubuntu before.
>
>
> I think this is very important.  We need to establish a
> clear idea as to how much branding is acceptable.
>
> Perhaps during the proposal phase we can offer up a good
> spectrum of similar ideas that feature branding through
> to non branding in a good gradual progression.
>
> We should probably collect this comment as well.  Niel?
> -- 
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> ubuntu-art at lists.ubuntu.com
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It's also important to note that bright backgrounds just don't seem  
to cut it in general due to the poor size and opacity of the shadow  
underneath white text underneath desktop icons.

That nice rendition of the logo that Niklas made might be useful in  
other contexts, however.

Michiel
michiel at thingmajig.org