[ubuntu-art] Mark's Comments on Branding

[Michiel Sikma]

Op 27-jun-2006, om 16:13 heeft Michiel Sikma het volgende geschreven:

>
> Op 27-jun-2006, om 16:11 heeft Troy James Sobotka het volgende  
> geschreven:
>
>> On Tue, 2006-27-06 at 07:33 +0100, Mark Shuttleworth wrote:
>>
>>> The desktop colour should not be too bright, or it becomes tiring to
>>> look at all day. We generally have chosen to go with darker, richer
>>> colours so that there is less strain on the eyes. Also, we are
>>> preferring not to have distro branding that is so obvious  (the big
>>> Ubuntu logo) but instead to choose images which are distinctive  
>>> enough
>>> that they are immediately recognisable in screenshots to anyone who
>>> has worked with Ubuntu before.
>>
>>
>> I think this is very important.  We need to establish a
>> clear idea as to how much branding is acceptable.
>>
>> Perhaps during the proposal phase we can offer up a good
>> spectrum of similar ideas that feature branding through
>> to non branding in a good gradual progression.
>>
>> We should probably collect this comment as well.  Niel?
>> -- 
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>
> It's also important to note that bright backgrounds just don't seem  
> to cut it in general due to the poor size and opacity of the shadow  
> underneath white text underneath desktop icons.
>
> That nice rendition of the logo that Niklas made might be useful in  
> other contexts, however.
>
> Michiel
> michiel at thingmajig.org
>
> -- 
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> ubuntu-art at lists.ubuntu.com
> https://lists.ubuntu.com/mailman/listinfo/ubuntu-art
>
>

PS: Niklas, could you provide a source version or 32-bit transparent  
PNG of that logo (http://www.weidel.se/gfx/desktop2%201400.png)? I'm  
sure it'll be useful for others.

Michiel