Creating Visual Guidelines for Xubuntu

Benedek Imre nucleo at
Thu Jul 19 22:56:17 UTC 2012

Hi Guys,

I think all of us know how important is the identity of a brand. The brand identity visually appears through a graphic design. This graphic design has to be aesthetically well formed, pleasing, systematic and extended to every details.
The big brands always have a "Corporate Identity Book", what contains these graphic principles.
(Just a sample: - this is Corporate Brand Guidelines of Adobe.)
Since I got in contact with Xubuntu, I experienced its visual appearance is a bit fragmented in media, it's not so unified as it should be.

Because of this I think we should create a Visual Guideline for Xubuntu.

In case of such brand as Xubuntu is, which is definitely 'worldwide', this kind of document should be very useful. If somebody would like to create an official online or offline document, presentation, learning material etc for Xubuntu anywhere in the world, should check this public guideline only, and he/she will be able to make it with appropriate, unified design.

Some examples what we should place into this document:
- Short introduction to the brand
- The logo
- How to use the logo (positioning, sizes, clear spaces etc)
- Usage examples (of the logo - good and bad examples)
- Using background picture for header
- Colors (RGB, CMYK, spot, accompanying colors)
- Typography (official and replacement typefaces, titles and subtitles, alignments etc)
- Creating layouts (sizes, proportions, columns etc)
- Creating presentations
- Creating tables and charts
- Creating online documents (using header and footer, font sizes and types, colors, general suggestions)
- Using pictures
- Creating banners
- CD/DVD labels and covers

We should also create template files for LibreOffice Writer and Impress, and we have to ensure the access of these files on the internet.

I think there are good funds, what we could rely on - these are:
- The existing logo
- Identity of Ubuntu
- Pasi's website theme

As I'm a graphic designer, I undertake this work - of course with your active contribution and with listening to your suggestions.

What do You think about all of these?

Sincerely, Imre
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