Marketing Xubuntu

Charlie Kravetz cjk at
Fri Jun 3 02:40:20 UTC 2011

On Fri, 3 Jun 2011 09:33:51 +0800
Jason Wee <peichieh at> wrote:

> start by spreading the news to the general public users and also only
> consider users which is interested and responded to you. Then held
> workshop on xubuntu on what it is and what can it do for users for
> daily chores. I think users would want to know which opensource
> software can replace the software that they use in windows and you
> might want to consider that by teaching through the workshop.
> /Jason

You have some good points here. Of cource, we have start somewhere,
and perhaps that is by identifying our users? Who is the target
audience of Xubuntu. I have long maintained that it is not the
beginning Linux users. Ubuntu targets that group, and is well designed
to meet their needs. We are in a good position to look towards those
intermediate and expert users, I think. 

Now, how do I get news to the general public?

> On Fri, Jun 3, 2011 at 9:24 AM, Charlie Kravetz
> <cjk at> wrote:
> > I have given marketing a lot of thought. I am by no means an expert in
> > marketing, and may need someone to set me straight. However, I am
> > hoping to at least get some discussion started.
> >
> > How do you market Xubuntu? It is free, it generates no revenue, and it
> > must be given away. This seems to present a dilemma.
> >
> > How would you market Xubuntu if it were a new product to be sold today?
> > Unfortunately, at the present time, the advertising budget is empty.
> > But, that does not mean it can not be done.
> >
> > I would start by telling people what a great Operating System this is.
> > It can replace Microsoft Windows 100% and it won't cost you anything.
> > If you would like to use Xubuntu, we will GIVE it to you free. Along
> > with Xubuntu, we are going to allow you to install any application
> > included free. There are thousands of programs you can use. What's the
> > catch? You must tell two (2) people about it.
> >
> > I would expect a session about this fantastic operating system given a
> > couple of times a year. That could generate a lot of good will, and new
> > users for Xubuntu. (That is called UbuntuOpenWeek and Ubuntu User's
> > Days)
> >
> > What can you do to help market this great OS? Give us your ideas,
> > please. What do we need to change to make this the best selling
> > distribution available? (Every user we gain "buys" this distribution,
> > every user we lose "throws away" this distribution).
> >
> > Can you sell this product? We are looking for great Marketing people,
> > the position pays *lots* of self-satisfaction. It also provides great
> > experience in Open Source marketing.
> >
> > --
> > Charlie Kravetz
> > Xubuntu Project Lead
> > Linux Registered User Number 425914          []
> > Never let anyone steal your DREAM.           []
> >
> > --
> > xubuntu-devel mailing list
> > xubuntu-devel at
> >
> >

Charlie Kravetz 
Linux Registered User Number 425914          []
Never let anyone steal your DREAM.           []

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