[UbuntuWomen] Social media gurus: We need your advice!

[Robert Wall]

On Mon, 2011-06-27 at 12:12 -0700, Elizabeth Krumbach wrote:
> Is the Facebook Group sufficient for our Facebook presence, or should
> we also have a Page which perhaps contains updates from Twitter?
> Facebook is not my forte so I am really relying upon others for their
> expertise here :)

In my experience, Facebook Pages are easier to keep up to date and
manage than Facebook Groups. However, there isn't a way to move everyone
who's subscribed to an existing group over to a new page, so it's a bit
of a hassle to get going.

The benefits of pages over groups that I've seen:

- As you mentioned, forwarding from Twitter to Facebook (or from e.g.
Posterous to Twitter, Facebook, identi.ca...). Teams often have trouble
keeping all of their resources up to date, and being able to forward
from one to another can effectively fix that.

- An easy to remember URL once you hit 25 members
(http://facebook.com/somenamehere instead of the long numeric one we
have now)

- The ability to make items posted show up as coming from the Page,
rather than from your individual account (and in general, less focus on
administrators' accounts)

- Statistics on how many people visit the page and "like" it, their
demographics, etc.

- Facebook is focusing on Pages more than Groups these days, so any new
shiny stuff is more likely to be Page-oriented

Looking at the existing group, it seems like it could benefit from more
frequent updates, so I think it'd be a good idea to switch it over, but
as I said, it is a hassle. I guess the deciding factor is whether
someone wants to commit to setting it up and maintaining it.
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