[UbuntuWomen] Fw: Women's Logo

[Carol Meertens]

(pasting Troy's reply)

Carol Meertens wrote:
> There has been talk about a relevant problem with the font on the
> ubuntu-art mailing list.  I'm not sure what's been said exactly,
> because my English is not that well and I do not know enough about
> fonts to deduce what is said.

It is simpler than that.

The Ubuntu wordmark typeface should only be used for the name Ubuntu if
_we follow traditional design patterns_.  Ignore what is happening in
our community and look to more established bastions of art / design.

For example, look to taglines featured on:

McDonalds http://mcdonalds.com
Prada http://prada.com
Gucci http://gucci.com
Ford http://ford.com
Dairy Queen:  http://dairyqueen.com
Porsche:  http://porsche.com
Ferrari:  http://ferraristore.com

The taglines / discussion text is _always_ different from the
proprietary wordmark.  It increases diversity and lends to a more
balanced aesthetic.

An exception might be some sort of trademark reference -- something like
"Mmmmmmmmm" for McDonalds where the Ms would all be the wordmark face.
Another exception might be something like Apple.  The reason for the
latter is that Apple uses an extremely well crafted typeface throughout
their site / material -- but they have _no official wordmark_.

To use the Ubuntu font for _both_ the logo and the tagline / descriptive
text is purely foolish, lacking knowledge of typical design concepts,
and detrimental to the look of an organization.

Sincerely,
TJS