[UbuntuWomen] Fw: Women's Logo

[ZaReason]

A hardy thumbs up for TJS's points. Thanks for writing out the reasoning why
it's important to have different fonts for Ubuntu and for Women.

--Cathy Malmrose
www.zareason.com


On Mon, Jul 21, 2008 at 3:05 PM, Carol Meertens <mouz at xs4all.nl> wrote:

> (pasting Troy's reply)
>
> Carol Meertens wrote:
> > There has been talk about a relevant problem with the font on the
> > ubuntu-art mailing list.  I'm not sure what's been said exactly,
> > because my English is not that well and I do not know enough about
> > fonts to deduce what is said.
>
> It is simpler than that.
>
> The Ubuntu wordmark typeface should only be used for the name Ubuntu if
> _we follow traditional design patterns_.  Ignore what is happening in
> our community and look to more established bastions of art / design.
>
> For example, look to taglines featured on:
>
> McDonalds http://mcdonalds.com
> Prada http://prada.com
> Gucci http://gucci.com
> Ford http://ford.com
> Dairy Queen:  http://dairyqueen.com
> Porsche:  http://porsche.com
> Ferrari:  http://ferraristore.com
>
> The taglines / discussion text is _always_ different from the
> proprietary wordmark.  It increases diversity and lends to a more
> balanced aesthetic.
>
> An exception might be some sort of trademark reference -- something like
> "Mmmmmmmmm" for McDonalds where the Ms would all be the wordmark face.
> Another exception might be something like Apple.  The reason for the
> latter is that Apple uses an extremely well crafted typeface throughout
> their site / material -- but they have _no official wordmark_.
>
> To use the Ubuntu font for _both_ the logo and the tagline / descriptive
> text is purely foolish, lacking knowledge of typical design concepts,
> and detrimental to the look of an organization.
>
> Sincerely,
> TJS
>
>
> --
> ubuntu-women mailing list
> ubuntu-women at lists.ubuntu.com
> https://lists.ubuntu.com/mailman/listinfo/ubuntu-women
>
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