[UbuntuWomen] Just an idea

[Emma Jane Hogbin]

Ryan Prior wrote:
> The difficult thing is finding the right message. You can easily sound
> sexist if you pull out the usual "we're marketing to women!" moves, pink
> frilly web pages, and other stereotypical feminine appeals.

Know your market. I knit, I crochet, I quilt, I sew, I bake bread and I
do yoga (well, I took a yoga class once). I don't, however, wear frills.
Nor do I wear pink Linux t-shirts. Make a campaign that appeals to
yourself, ask your friends what they think of it. Test it out on them
(convert them to Ubuntu in the process). Some campaigns are all about
using soft frilly bits to tackle hard issues. For example: the pink
ribbon for breast cancer awareness. I'm not saying that UW should launch
a pink ribbon campaign, but...well... brown ribbon campaign, anyone?

> The ubuntu-women articles in Full Circle magazine and similar efforts
> can be good to appeal to women who are already part of the Ubuntu and
> OSS community, but it would be nice to find a strategy to appeal to
> women in the "traditional" IT workforce, outside the realm of OSS. I

+1 Agreed.


regards,
emma

-- 
Emma Jane Hogbin, B.Sc.
Founder, xtrinsic
phone: (519) 371-2665
web: www.xtrinsic.com