[ubuntu-uk] Lucid Lynx TV Advert

[Liam Wilson]

Okay, I've been in touch with the marketing team, and they've said that if
we wanted to do this, we'd have to look at the costs of producing and
marketing the advert, were there to be one. It was also suggested that we
should consider not using ITV as the main medium for promoting, but instead
use E4 or another cable channel, as it's cheaper.

But of course, anther suggested getting commercial backing to fund it, but
is that really viable.I think the only thing that's getting in the way here,
is the funding of the advert ere we to get it on the air.

I think an option we should consider is putting it on the internet; i.e;
Youtube. I think it would get a lot more watches there, and would cost a
heck less than airing it, and were it to be successful, perhaps we could
create more. sort of like microsoft's
efforts<http://www.youtube.com/user/WindowsVideos>
Sort of like what we have with the screencasts channel, too. But that's just
my suggestion...

Liam

On 1 February 2010 10:15, <Darren.Mansell at opengi.co.uk> wrote:

> On Sun, 2010-01-31 at 23:32 +0000, Alan Pope wrote:
> > On 31 January 2010 23:13, Liam Wilson <liamwilson93 at gmail.com> wrote:
> > > IF we are going to make this video, ideally, it would be better to
> thin=
> k
> > > about actual content first.
> >=20
> > I disagree. The very first thing is to look at what the goal is. Only
> > once you know the goal, target audience, approach, method of delivery
> > and so on can you begin to look at content. I'm personally of the
> > opinion that now is not the time to create a TV advert, and that the
> > money/time could be better spent on other things, but its not my place
> > to tell people what to do.
>
> I agree completely that the first thing is to know the goal. We often
> get ahead of ourselves in the community, which is not necessarily a bad
> thing but we need to know what we want first before we can begin to plan
> how to deliver it.
>
> I disagree that it's not the time to advertise on TV. I've been
> championing the idea of a TV advert for Ubuntu for a long time but
> alongside another campaign of something like offering Ubuntu for sale in
> mainstream areas e.g. PC World (not some half-assed effort like Dell).
>
> The major problems Ubuntu face with adoption are obscurity and Microsoft
> having a stranglehold on the pre-install market. Both need to be
> attacked at once if any inroads are to be made, a TV advert on it's own
> may increase visibility but to what end? The audience it would target
> are casual computer users who are very unlikely to go and download an
> ISO and reload their computer off the strength of an ad. If they are
> then able to go to PC World and buy the 'cheap Mac' after being
> impressed with the stuff on the advert it has a lot more impact. Getting
> someone like DSG on-side is a must and Canonical need to do a bit of a
> deal with the devil with this key area.
>
> Regarding the advert content, it's a case of following Apple's lead with
> their cool iPhone ads. Show how the desktop is silky smooth with desktop
> effects, show how there's a built-in Office suite with full MS Office
> compatibility, show how it's immune to viruses and it's the most secure
> Operating System on the planet. Champion all of it's strengths without
> going in any way geeky (nothing about community driven development etc.)
> The strength of the software can stand on it's own without having to
> refer to traditional geekdom advantages.
>
> Regards,
> --=20
> Darren Mansell=20
>
> --
> ubuntu-uk at lists.ubuntu.com
> https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
> https://wiki.ubuntu.com/UKTeam/
>
>
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