[ubuntu-uk] Lucid Lynx TV Advert

[Bruno Girin]

On Sun, 2010-01-31 at 23:13 +0000, Liam Wilson wrote:
> Hey everyone;
> 
> IF we are going to make this video, ideally, it would be better to
> think about actual content first. I think the best plan of action to
> get this going is to think about what we want in the first 30-60
> seconds.

Note that 60 seconds is rather long for a TV advert. Even 30 seconds can
be difficult to fill efficiently. The risk with a long spot is to bore
the viewer or to make the message too complicated and we definitely
don't want to associate Ubuntu with the words boring or complicated.

What about 3 or 4 ads of 10 to 15 seconds each with very simple messages
on the format "I [use|like|prefer] Ubuntu for [work|play] because..."?
With the last 1 or 2 seconds showing an Ubuntu logo with the words
"ubuntu.com" below and playing the login sound. The idea would be to
trigger viewers' interest with the simple message, tell them how to find
out more with the logo and details of the web site, associate the logo
and jingle with the word Ubuntu, and reinforce the message through
several short ads that complement each other.

My £0.02. Please tell me (or ignore it) if it doesn't make any sense.

Bruno