andy at zrmt.com
Mon Jul 9 23:28:04 BST 2007
This is exactly the thing that I would regard as being location specific marketing. Most of it useful for only us in the UK.
How to tailor the ubuntu marketing so that it is both relevant to the city-dwellers and the rural people? It's about pushing the advantages not just to people who care about IT, but to people who don't care about IT (though that isn't location specific, I hasten to add).
The other point I want to make is about internet connectivity. Most of the ubuntu users will have downloaded their software from the net, and keep it constantly updated through a nice poweful adsl/cable phone line. We need to market to people in the country - give them a place where they can get the latest patches CD (be it the local market) so that they can keep their systems up to date. Make sure that even those with limited internet access can get the full benefit of ubuntu.
The ubuntu-uk-marketing effort should be one about learning from each others events - creating case studies of events to put on the wiki. Alan C is obviously passionate about handing out leaflets - I should be able to easily get advice about what is successful in his area and find other people in my area to help me, and people in his area to help him.
If we look at the global marketing strategy, we forget the people. We don't want to be showing lip service to the press... we want to be "showing humanity to others - ubuntu."
----- Original Message -----
From: "Rob Beard" <rob at esdelle.co.uk>
To: "British Ubuntu Talk" <ubuntu-uk at lists.ubuntu.com>
Sent: 09 July 2007 23:13:21 o'clock (GMT) Europe/London
Subject: Re: [ubuntu-uk] ubuntu-uk-marketing
alan c wrote:
>> Why not contribute to the existing marketing team? Why "fork"?
> The existing marketing team is not UK specific. The UK media,
> temperament, retail environment etc are all specific to uk.
> A recent discussion (for me) on the (global) marketing list included
> an off list discussion with an apparently USA guy. From his response
> to me it seemed he had misinterpreted one of my points about a shipit
> leaflet. It was not really important except I concluded that the
> environment and culture he was apparently working in was very
> different to mine in berkshire uk.
> I would still very much want to remain on the global marketing list,
> but see an advantage in having more local movement and focus.
I certainly think that if in our local areas we do marketing events, say
an Ubuntu/Linux open day at a local computer shop, or as you do Alan,
computer fairs etc, it would be interesting to make note of the feedback
from such events so we know what works well and what doesn't work.
Down here in South Devon we don't seem to have any computer fairs (which
is a real shame as I used to enjoy going to them when I lived in Derby &
Norwich). I was thinking as a way of spreading the word we could maybe
setup a table at a Sunday market or car boot sale and give out leaflets
and CDs either free or cheap (say £1 each for a CD).
I dare say at least around here on a good day at the local markets and
car boot sales they would have a few hundred visitors, a fair few of
them no doubt who have a computer of some kind at home.
I wonder too, if maybe trying to get to some community events and maybe
even trying to hold fund raising events such as the Children In Need
events gets the word out there too.
ubuntu-uk at lists.ubuntu.com
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