Social Media Team

Jorge G. Mare jorge.g.mare at
Tue May 10 20:36:58 UTC 2011


Having worked in marketing communications for many years, this sounds
interesting. :) Not sure how much time I would be able to dedicate to
this team, but count me in anyway. A couple of observations to your
post follow below.

On Tue, May 10, 2011 at 1:08 PM,  <louiethecuban at> wrote:
> What I like to do for my clients is to first build the foundation for our strategy, and that foundation is based upon the age group of who we are trying to attract.
> I'm going to safely assume that we will mainly be targeting males between the ages of 18 and 35. Among these people, I'm also assuming that those who use ubuntu (and ubuntu studio or other distros) are tech saavy.  Furthermore, our audience does not have a set location they can be from anywhere in the world (which is actually quite an advantage for us).
> Now that we have an audience specified, we should select what kind of social media websites would be best for not only attracting users of US but also other linux enthusiasts/musicians and potentially new users.

I am under the impression that US suffers from a shortage of
resources. If that is the case (those in the know, please confirm or
deny), besides end users which are of course a natural goal, the
strategy should also take into account both technical and
non-technical potential contributors as a target, End users and
contributors may not always be mutually exclusive, but they do require
different message platforms and possibly even communication channels.

> The two services that immediately come to mind are facebook and twitter, but I'd also be open to incorporating soundcloud or vimeo into our strategy to showcase the work done with ubuntu studio.
> Ultimately it depends on how many people are dedicated to joining this team. If we had 10 people, we could allocate responsibilities so not just one person is doing all of the work. Ideally what we should do in this case is make a master username/email and password for our social media sites, allowing us to sign into any service and make small changes, updates, posts, etc. We could also have someone dedicated to promoting ubuntu studio to blogs and other tech sites.

+1 for administration redundancy. It is good practice to avoid the
bottleneck that can happen over time when the only person with admin
rights gets busy with real life or goes MIA for whatever reason.



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