Marketing plan for Breezy?

[Corey Burger]

On 8/13/05, Jeff Waugh <jeff.waugh at ubuntu.com> wrote:
> <quote who="Martin Alderson">
> 
> > For example, you say "The endstate should be that every Ubuntu user wants
> > to set The Fridge as their default homepage".
> >
> > But then say "Whoa, did you see The Fridge today? That X.org stuff is
> > awesome!". While the X.org stuff may be awesome, I can't see 'every ubuntu
> > user' wanting to read about it.
> 
> It's definitely aimed at advocates and 'momentum' users.
> 
> > Another problem is the naming. Ignore me if you are planning on using a
> > different name for the final version, but 'The Fridge' is not good.  It
> > tells absolutely nothing about what the content of the site is.
> 
> It's designed to be an extremely weird and infectious name. "Planet GNOME"
> doesn't tell you it's a blog aggregator, but man, has the idea of "Planet"
> really got stuck in people's heads! :-)
> 
> [ The Fridge does actually have a reference point. When I did something cool
> at school when I was a kid, it would be stuck on the fridge at home, for all
> the family to see. This is a fairly broadly understood cultural concept, so
> I think that the combination of jokey references to that, and the curious
> name will attract attention. Lots of names sound stupid before they become a
> recognised element of the culture... Even "Planet". :-) ]
> 
> > What would be FAR better is to focus the resources on making a well
> > organised ubuntu.com and work on centralising the content on that,
> > instead of adding yet another site to the plethora of ubuntu-related
> > websites and adding to the problem.
> 
> The Fridge is designed to bring in a whole bunch of disorganised content
> under the one banner, specifically to alleviate this problem.

The other piece of marketing that you will see get a lot of attention
is the Doc Teams Quick Tour.  Basically a guide of what is cool about
Ubuntu and what is new with Breezy.

Work has started here:
https://wiki.ubuntu.com/QuickTourDraft

Corey