Marketing plan for Breezy?

Martin Alderson martinalderson at gmail.com
Sat Aug 13 13:35:23 CDT 2005


On 8/13/05, Jeff Waugh <jeff.waugh at ubuntu.com> wrote:
> <quote who="Zach">
> 
> > I kept asking myself, "What's going on with breezy?  What do I have to
> > look forward to in the next release?
> 
> Keep in mind that breezy is the development branch, and until we hit the
> Preview release (September), its progress is really only of interest to
> developers and a very hardcore technical audience of our users.
> 
> In the next couple of weeks, watch this list (and sounder) for news about
> The Fridge [1], which will quietly launch, preparing for a much lounder
> launch at the time of Preview release. It will be a major boost to our
> marketing strategy, and a great place to hang out for advocates. :-)
> 
> - Jeff

This doesn't in my eyes seem like a very good idea. While I will look
out for it, the spec doesn't seem to make sense at all.

For example, you say "The endstate should be that every Ubuntu user
wants to set The Fridge as their default homepage".

But then say "Whoa, did you see The Fridge today? That X.org stuff is
awesome!". While the X.org stuff may be awesome, I can't see 'every
ubuntu user' wanting to read about it.

Another problem is the naming. Ignore me if you are planning on using
a different name for the final version, but 'The Fridge' is not good.
It tells absolutely nothing about what the content of the site is. You
even cite 2 examples in the introduction - Spread Firefox and GNOME
Journal. Both of those are superbly named simply because I know
exactly what it's about. 'The Fridge' has absolutely nothing to do
with anything.

What would be FAR better is to focus the resources on making a well
organised ubuntu.com and work on centralising the content on that,
instead of adding yet another site to the plethora of ubuntu-related
websites and adding to the problem.

While I will take a good look at it when its released I really think
that the resources could of been much better spent.



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