what colour is Orange exactly?

Jamie Young jamie.young at canonical.com
Wed Apr 20 05:44:03 UTC 2016

Hi everyone,

I work on the Client team and have been part of the change that's seen the
hex colour for Ubuntu Orange change from DD4814 to E95420.

We are in the process of writing a post (or maybe even series of posts)
about the thinking behind the colour change. It will, I hope pre-answer a
lot of the questions that have appeared above.

I'd ask for a little more time for us to get this post polished off and to
make sure it answers as many of the questions and worries that have
appeared over the last few months as this change has slowly been
implemented across all of our digital properties.

Thanks for all your comments and questions, it's been great to see such a
response and we will endeavour to make sure that everyone is happy (or at
least aware) of the changes and why we thought they were important to make.


On Tue, 19 Apr 2016 at 22:49, Alan Bell <alanbell at ubuntu.com> wrote:

> thanks for your input Peter,
> Do you know if the definition of the colour of the circle of friends logo
> has changed?
> http://design.ubuntu.com/brand/ubuntu-logo
> the pictogram svg of it has changed, but the logo doesn't appear to have
> been formally altered. I can understand a lack of urgency (I would expect
> it to be scheduled for some kind of release cadence but untimed is fine)
> however the lack of formal external communication on a change to the
> community orange and the logo is very odd indeed.
> Alan.
> On 19/04/16 22:03, Peter Mahnke wrote:
> Hi
> I am on the Canonical webteam.
> I don't know the whole picture of the colour change; however, we were
> asked to start moving to the new orange, but there was no urgency at all.
> I think it is part of a very subtle update and expansion of the colour
> pallet.
> We updated the ubuntu.com website all at once because we moved it from
> one css framework to another, and it seemed a good time.
> I think the change is meant to be permanent, but it will take ages for
> everything to move; hence only www.ubuntu.com moving first. As we update
> other sites, we plan to make changes there as well.
> I hope that helps a little?
> Peter
> On 19 April 2016 at 17:38, Alberto Salvia Novella <es20490446e at gmail.com>
> wrote:
>> Alan Bell:
>>> I have no real idea what is going on.
>> Okay, so I will wait and have an eye on it.
>> --
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> --
> Peter Mahnke
> Head of Web development
> Canonical
> 0796 108 4362
> peter.mahnke at canonical.com
> --

Jamie Young
Design lead
Platform & Apps

Design Team
Canonical UK Ltd
+44 7890 098672
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