[Ubuntu-be] New posters and flyers

Sat Jun 27 20:43:54 BST 2009

Jurgen,

Thanks for your comment!

Here a few reactions and my recommendation:

1. As you can see on the proposals, the poster and flyer are not  linked
to a release: this is  general Ubuntu  promotion we can use for several
(?) years.

2. Forecast of activities: see Future events in the wiki. My estimation
is approximately 6 Dipro fairs (200 flyers pro fair) and 1 (or 2) small 
released party  every  six months (if we find volunteers  for these
activities but I am optimistic).
Based on my 8 months experience and what I read in the archives, we need
+/- 2500 flyers pro year.

3. We don't distribute CD's like candy. During the Dipro computer fairs,
we distribute flyers with a few words of explanation. If the person is
interested, we suggest to try Ubuntu with a live-CD and only when the
answer is positive we deliver an Ubuntu CD and other explanation about
live-CD and documentation-links.

4.  CD-sleeves or jewel case: it's a good idea, but does not replace the
flyer. 

5. Software Freedom Day is indeed another opportunity to promote Ubuntu,
and for this kind of event we need an additional stock of flyers (and
perhaps posters?).

6. Selling a part of posters is indeed a possibility.

My conclusion and suggestion are as follow:

New flyers, 5000 flyers (in Dutch),  for  71 euro via Andy Airey -
TheStuff.be;
New posters, 250 posters (in Dutch), for 150 euro  via Andy Airey -
TheStuff.be.
We have to coordinate a pick-up of the products In Tervueren or Leuven.
We can sell posters to who is interested. If our cost is 0,60
euro/poster, I suggest to sell 1 poster for 1 euro.
For flyers and posters in French, it can be printed in small numbers,
according to the need.
-- 
Jean
/Ubuntu Belgium Events Team/

Jurgen Gaeremyn a écrit :
> Ok Jean,
>
> as nobody's answering, I'll give it a shot.
>
> First of all: what's the lifespan we want to give these posters and 
> flyers? Will we use them for 15 years? Or do we want to change with 
> every new release (just calling the 2 extremes here, neither one are 
> suggestions)
>   

> Second question: what's the forecast on activity? If you look in the 
> activity logs for the past few years, how many events has Ubuntu-be 
> supported?
>   

> Third question: (Now that I'm thinking this through) is a flyer the best 
> promotional material to give? How about CD-sleeves (just simple paper 
> ones) with the same info printed on them... obviously, as it envolves 
> folding and glueing it would be much more expensive... but in my 
> impression, people still find it easier to throw away a flyer than to 
> throw away a "real CD"  As we're giving away CD's as our main promotional 
> mean, possibly we should explore this route too. 

> People who are old 
> enough to remember the vynil LP's... remember how inside the cardboard 
> container, the LP was always inside a second (protective) sleeve with 
> the lyrics printed on them (or some other stuff)... If real CD-sleeves 
> are too expensive, maybe just a small 1-fold paper to acompany a CD 
> could do the job? Or a jewel case front-insert. I would put that in the 
> jewel-case if it looked good! And it offers fairly the same amount of 
> space on half the amount of paper (recto-verso), which might also be an 
> ecological argument.
>   

> As a very passive (but maybe too big mouthed) Ubuntu-be participant, I 
> don't have the info needed to make a realistic estimate.
> For the Software Freedom Day, HCC Belgium will be organizing a happening 
> around Brussels. I think that would be a nice place to have flyers (or 
> CD-inserts or whatever promotional material). But I have no idea if we 
> will be expecting 20 or 200 persons... so I don't know how much material 
> I would ask for this event.
>   

> For me personally... I wouldn't dare to make a claim on the little 
> Ubuntu-be fundings there are (even though I would like one of those 
> posters for my computer room). Possibly selling the posters for a fair 
> price would lower the threshold for people to express their desire to 
> have one (as they could honestly buy it)
>   

> Okay,
> I hope I didn't stir up too much with this "after the facts thinking" ...
> Jurgen.
>
> jean7491 wrote:
>   
>> Hi to all,
>>
>> On 18/06 I posted a message for an estimation of the need in flyers 
>> and posters (beside the Dipro fairs).
>>
>> With only 1 reaction, I wonder that nobody needs flyers or posters for 
>> Ubuntu promotion ?
>>
>> *Questions about new posters and flyers :*
>>
>>  (edition 2009: see 
>> https://wiki.ubuntu.com/BelgianTeam/ComputerFairs#Print%20Documents%20&%20Presentations)
>>
>> 1. Before we start printing new posters and flyers, we need an 
>> estimation of the products we need for the coming year(s?).
>>
>> If you think you can contribute to the promotion of Ubuntu by using 
>> posters and flyers, please give the following information about what 
>> you need (not for Dipro fairs) :
>>
>> Poster 2009 "Free your PC" : how many do you need ? NL or FR ? why ?
>>
>> Flyer 2009 background yellow-brown : how many do you need ? NL or FR ? 
>> why ?
>>
>> This is only _information,_ not an order !
>>
>> 2. Best prices we found are the following:
>>
>> For the flyer, flyer.be <http://flyer.be/> (no cost for the port): 
>> 1250 ex. for 54.45 euro, 2500 ex = 66.55 euro and 5000 = 83.49 euro 
>> (VAT included).
>>
>> For the poster, maxevent.be <http://maxevent.be/>: 250 ex. A2 for 140 
>> euro + 10 euro port (VAT included).
>>
>> If you knows better prices and services, please give us the information.
>> -- 
>>
>> Jean
>> /Ubuntu Belgium Events Team/
>>     
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