[ubuntu-art] Who is our target audience?

Damian Vila damianvila at gmail.com
Tue Dec 25 20:37:41 GMT 2007

Thorsten Wilms escribió:
>> And Ubuntu won't be brown, that's for sure.
> There's no consensus even with the current incarnation of brown.
> I agree with Troy that brown can be done better and shouldn't be judged
> on what we have seen so far.
I want to clarify that I like brown. I had my try at brown and I like
what you can do with it.
If I wrote that is because a lot of people write on the forums that they
don't like brown.
But the problem is not at "brown vs. blue" (or green or whatever).
I've never questioned the use of color. I rather constrained to the
given guidelines. And I believe this is the way I should work if I want
to collaborate with Ubuntu.
What I would like to see is more information. And a clear set of
guidelines, not just a color palette.
Color palettes are for Windows 95. We can do much better with a GUI today.
Ubuntu needs a whole concept. It's been asking for it for a long time.
There's a lot you can do with brown tones. But, when facing a blank
window to create a mockup for Ubuntu, where would you start at?
Modern?, mechanic?, retro?, steampunk?, organic?, glossy?, what? And
what's the idea behind that?
And not just a loose concept as "human", Ubuntu deserves a well thought,
clear, guiding concept. Then each artist could give his/her rendition of
the concept, and the result could be the sum of different concepts, or
just one of those that is really outstanding. But all under the same
clear guidelines of a well defined concept. Not a color palette, some
vague terms and a bunch of scans from magazine ads...
Imagine the feedback you can get from other designers if all were
working under the same concept.
I don't know, maybe I'm asking for too much. But I believe that we are
not here to define the audience, or even the concept. I believe those
roles are assigned to other people that work for Canonical. We are here
to help reach a reasonable good and professional rendition of that
concept for the next version of Ubuntu. And I believe we still don't
have that concept (the result is this:
https://wiki.ubuntu.com/Artwork/Incoming/Hardy/Alternate )
And of course, we need to know the technical constrains we have
(transparency, 8-bit masks, icon library, etc.), in order to create
artwork that suites the requirements of the distribution.
It's sad to see that so much talent will be wasted because artist didn't
have clear goals and a unifying concept to channel their work.
Well, it's just my opinion after all. And it's only one opinion.
I don't mean to offend anyone.


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