Proposal to Release Ubuntu 10.10 on 10.10.10

[Matt Zimmerman]

On Mon, May 10, 2010 at 10:01:33AM +0100, Mark Shuttleworth wrote:
> On 10/05/10 09:40, Matt Zimmerman wrote:
> > I think that there are a lot of ways in which this "unique marketing
> > opportunity" could be exploited (through press, events, viral
> > marketing, and so on) and that the technical release schedule is
> > neither an effective nor an appropriate choice.
> 
> I'm not sure what the ""'s were for, there ;-)

They were in the original.

> Press, events and viral marketing are far less impactful. The release
> itself is highly symbolic, and aligning it with a symbolic date is
> meaningful. People are moved by that sort of thing. It resonates with
> them. I appreciate that it's a highly unusual proposal but think the
> uniqueness of the occasion warrants the discussion.

You sound pretty convinced that whatever you're planning around this will
have a dramatic impact.  Perhaps you could share your marketing plan with
us, so that we can understand what benefit that you're anticipating from it.
>From what I have heard so far, it doesn't sound compelling enough to offset
any disruption to the work of developing Ubuntu.

> the actual effect on development time is less than one might immediately
> assume.

I think that's something that only our development teams can meaningfully
assess.  I don't see a purpose in debating it in the abstract.

> Also, I believe there are several areas where Plan B's are already in
> place to accommodate critical path items that may be at risk over those
> extra 10 days, such as the network manager on UNE proposal.

Replacing Network Manager with connman on UNE would be a mistake regardless
of which day in October we release on.

-- 
 - mdz