Facebook ad customer is bad business from Bing
Basil Chupin
blchupin at iinet.net.au
Wed Jan 19 09:17:22 UTC 2011
*ACCORDING TO A POST* at Google Buzz by Google's Matt Cutts, one of the
largest advertisers on the Facebook social notworking website is a
stinky Microsoft affliliate scam.
Cutts, who is head of Google's anti-spam team, was digging into a
Facebook advertiser that goes by the name of Make-my-baby.com and found
that it has murky roots in, or at least very strong ties to, Microsoft's
Bing.
Cutts was responding to an article in Advertising Age
<http://adage.com/digital/article?article_id=148236> that suggested
Facebook was muscling in on Google's ad business. Facebook, it seems, is
earning $1.86 billion in worldwide advertising revenues a year, which is
big business in anyone's book.
Perhaps rankled by this, or just interested in its findings, he
investigated the firm that is the third biggest advertiser on the
website, and found that its apparent aim is to stop people from using
homepages that aren't Microsoft's Bing.
"Visiting make-my-baby.com instantly prompts you to install a browser
plugin," he wrote. "The 'terms and conditions' link takes you to
http://mmb.bingstart.com/terms/ which has phrases like 'If Chrome ("CR")
is installed on your PC we may change the default setting of your home
page on CR to Bingstart.com.'"
Cutts suggested that people were installing the plug-in, which he added,
hid the information about changing home pages in its small print
<http://www.google.com/buzz/109412257237874861202/FXL1y8qG7YF/http-adage-com-digital-article-article-id-148236>.
http://www.theinquirer.net/inquirer/news/1937776/facebook-customer-bad-business-bing
--
"To know that we know what we know, and that we do not know what we do not know, that is true knowledge."
Confucius
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