[Start Lubuntu] Road Map/Master Plan - version 1.0

Lars Nooden lars.nooden at gmail.com
Wed May 1 18:40:53 UTC 2013

Economically, Red Hat has been the most successful.  It has passed $1 
billion in revenue marketing Linux.  The name Linux is a positive asset 
all around.  


On Wed, 1 May 2013, Fernando Botelho wrote:

> Having Lubuntu show up on these publications is a worthwhile and extremely
> valuable objective. One I am not against and one that the word Linux will not
> prevent. Go for it!
> I was just hoping that at some point we could target stuff that non IT
> professionals read. But maybe that will come later on? Maybe it is not
> realistic to try that this soon in the project's existance.
> Regarding the request for hard data, all I have is what I see in the
> marketplace. The great success stories without exception avoid the word Linux.
> Obviously if someone has access to market research that says the contrary,
> please go ahead and share it.
> In any case, being noticed by IT publications would be huge and might be a
> more intresting objective for the short to medium term rather than what I was
> suggesting.
> On 05/01/2013 03:03 PM, Lars Nooden wrote:
> > On Wed, 1 May 2013, Fernando Botelho wrote:
> > [snip]
> > > For example, if we keep using the word Linux in our communication, we will
> > > keep scaring away the same 90 to 95% of potential users; the non-technical
> > > ones.
> > [snip]
> > 
> > I've seen that old canard pop up over time more than once.  Before giving
> > it any credence, I'd prefer to see hard data and market analysis.
> > 
> > More important that what it is called is how much it is covered in the
> > media.  There is a little coverage in the mainstream tech media.  That is
> > a good start.  For example, PCWorld has covered Fedora Linux on several
> > occasions.  If we can get Lubuntu (and the others) covered this year, that
> > would be great.  Places to try would be PCWorld, PC Magazine, eWeek,
> > InfoWorld, InformationWeek, and others.  I'm sure there are many more,
> > each with a slightly different focus.
> > 
> > Regards,
> > /Lars
> > 
> > 

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