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Jim Campbell wrote:
<blockquote
cite="mid:cc5454020912120746i2f13e5e1l1a64e74bb8990d47@mail.gmail.com"
type="cite">Hi Pasi,<br>
<br>
<div class="gmail_quote">On Thu, Dec 10, 2009 at 4:10 PM, Pasi
Lallinaho <span dir="ltr"><<a moz-do-not-send="true"
href="mailto:open@knome.fi">open@knome.fi</a>></span> wrote:<br>
<blockquote class="gmail_quote"
style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">Hello
everybody,<br>
<br>
I've been planning the Xubuntu Lucid marketing quite a bit and here's my<br>
current thoughts. The marketing would be one big entity, which would<br>
consist several parts:<br>
<br>
1) POSTERS<br>
Real-life, touchable posters. Few designs. B&W also. Get people to
print<br>
them and place them on the walls all over the world.<br>
</blockquote>
<div><br>
</div>
<div>I think in most cases I would feel pretty "meh" about this idea,
but I think you'd probably come up with something that would look
awesome.</div>
</div>
</blockquote>
The posters wouldn't really take much time to design, as we can use
artwork which is meant for the wallpaper.<br>
<blockquote
cite="mid:cc5454020912120746i2f13e5e1l1a64e74bb8990d47@mail.gmail.com"
type="cite">
<div class="gmail_quote">
<div><br>
</div>
<div>Personally, I had been thinking of Xubuntu tshirts. How come
there are no Xubuntu tshirts? :) Might that be more doable than
posters? I think we'd probably be able to get more "oomph" from shirts
than posters, but maybe I'm wrong. <br>
</div>
</div>
</blockquote>
I don't know if posters would be "the thing" either, but how can we
know without trying? The idea of having a B&W version as well was
because many people do not have a color printer, thus the color designs
look awful. On the other hand, if they could easily print out a B&W
poster which would look cool, why wouldn't they do it? It isn't a huge
contribution financially but it can bring us many users.<br>
<br>
T-shirts would be fine as well. The shirts would definitely cost more
to the users, so the people buying those would probably be lower than
the ones printing our posters.<br>
<blockquote
cite="mid:cc5454020912120746i2f13e5e1l1a64e74bb8990d47@mail.gmail.com"
type="cite">
<div class="gmail_quote">
<div><br>
</div>
<div>No offense to the Ubuntu tshirt designers, but the designs
haven't always seemed particularly attractive to me. I bet we (our
artwork folks?) could come up with a tshirt design that more people
would want to wear. <br>
</div>
</div>
</blockquote>
I think the shirt color needs to be blue and in top of that, something
light and maybe some patterns (maybe the three or the landscape?). My
concern is I want too much and the shirt printers can't print what I
want. So if we decided to do this, please tell me when there is enough
stuff.
<blockquote
cite="mid:cc5454020912120746i2f13e5e1l1a64e74bb8990d47@mail.gmail.com"
type="cite">
<div class="gmail_quote">
<div> </div>
<blockquote class="gmail_quote"
style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"><br>
2) WIDGETS<br>
Web widgets or something like that. Something a bit more than just a<br>
countdown banner. We had the idea of some "special" banner frames for<br>
some days, maybe use that idea?<br>
</blockquote>
<div><br>
</div>
<div>I'm not sure what this would entail. What is a web widget?
When I think of widgets, I think of things like gdesklets or Google
gadgets. Would these be something like sidebar banners and buttons
that people could place on their sites to show their Xubuntu love?</div>
</div>
</blockquote>
Yes, sidebar banners and stuff. Something more than just the countdown
banner. Something they can use all year around, which could *also*
serve as the countdown banners. Maybe a static address so they don't
have to worry about the hassle of changing <img> src's when
there's a new release coming?<br>
<br>
I really liked the idea of some "special frames" we thought about doing
last year, but didn't do after all.<br>
<blockquote
cite="mid:cc5454020912120746i2f13e5e1l1a64e74bb8990d47@mail.gmail.com"
type="cite">
<div class="gmail_quote">
<div> </div>
<blockquote class="gmail_quote"
style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"><br>
3) MICROSITE – THE BIG IDEA<br>
A microsite for the LTS release. Link to all the poster sources and<br>
widgets. Tell about new releases and the LTS concept. Add more content<br>
at least weekly (remember that this content can be ready before it's<br>
published, so we don't have to rush when we are near to the release).<br>
Maybe some "developer interviews"? Maybe even ask Mark to answer some<br>
questions? How to get the voice of users to show? Some interactive
parts?<br>
</blockquote>
<div><br>
</div>
<div>It sounds like this idea would coincide with the developer blog
(at least there is some overlap).<br>
</div>
</div>
</blockquote>
This site could aggregate the developer blog and/or the blogs of the
developers elsewhere to be part of the site.<br>
<blockquote
cite="mid:cc5454020912120746i2f13e5e1l1a64e74bb8990d47@mail.gmail.com"
type="cite">
<div class="gmail_quote">
<div><br>
</div>
<div>In terms of the voice of users, perhaps some user interviews
would be good. One person who comes to mind is <span
class="Apple-style-span"
style="font-family: helvetica; font-size: 12px;">Elizabeth Krumbach.
She is a member of the community council and a Xubuntu user. Also,
aren't there a few businesses that run Xubuntu? I seem to recall a
group that worked with dolphins (??) who sent a couple of emails to the
xubuntu-users ML. I think there's also a web development company in
Montana that uses Xubuntu. <br>
</span></div>
</div>
</blockquote>
Yes, the messages can be found from the xubuntu-devel archives [1].
These sound generally good.<br>
<blockquote
cite="mid:cc5454020912120746i2f13e5e1l1a64e74bb8990d47@mail.gmail.com"
type="cite">
<div class="gmail_quote">
<div><span class="Apple-style-span"
style="font-family: helvetica; font-size: 12px;">I'm not quite sure I
get the focus on just the LTS portion of it, but I do like expanding
things out a bit. I think I could help with user interviews, if people
thought that was a good idea.</span></div>
</div>
</blockquote>
The microsite would not be only for LTS (it could be used with all the
releases to tell about new features), but I think it would make a good
job telling about we have an LTS release now and you really should test
this if you want to try Linux.<br>
<blockquote
cite="mid:cc5454020912120746i2f13e5e1l1a64e74bb8990d47@mail.gmail.com"
type="cite">
<div class="gmail_quote">
<div> </div>
<blockquote class="gmail_quote"
style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">4)
EVENTS?<br>
Some events to lift Xubuntu to even higher level. Ubuntu Developer Week?<br>
Ubuntu Open Week (plan beforehand)!</blockquote>
<div><br>
</div>
<div>If either of them would be up for it, one thing that comes to
mind is perhaps having Lionel or Cody (or both of them) lead a Xubuntu
development session during developer week. Maybe talk about the key
components / packages of Xubuntu and how our development process works.
Talk about some of the development needs of Xubuntu and how developers
can contribute.</div>
<div><br>
</div>
<div>I suggest that because it would be good to get more development
contributors, and because I don't think we've done any kind of Xubuntu
development session before.</div>
</div>
</blockquote>
I agree. We have had quite many "community" sessions. They are good as
well, but we really need more developers.<br>
<blockquote
cite="mid:cc5454020912120746i2f13e5e1l1a64e74bb8990d47@mail.gmail.com"
type="cite">
<div class="gmail_quote">
<div> </div>
<blockquote class="gmail_quote"
style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"><br>
I'm trying to redesign the website for Lucid also. What are we going to<br>
do for the "developer blog" idea?<br>
</blockquote>
<div><br>
</div>
<div>I still think the developer blog is a good idea, but have no
major opinion on how it should be configured. </div>
<div><br>
</div>
<div>As a side note, Pasi, thanks for putting up the blog note about
the Alpha 1 release of Xubuntu. And thanks to Charlie for testing!! <br>
</div>
</div>
</blockquote>
No problem. The idea actually came from #xubuntu where random users
started talking about how alpha1 torrents need to be seeded better.<br>
<blockquote
cite="mid:cc5454020912120746i2f13e5e1l1a64e74bb8990d47@mail.gmail.com"
type="cite">
<div class="gmail_quote">
<div><br>
</div>
<div><br>
</div>
<div>Jim</div>
<div> </div>
<div><br>
</div>
<div><br>
</div>
</div>
</blockquote>
<br>
[1]
<a class="moz-txt-link-freetext" href="https://lists.ubuntu.com/archives/xubuntu-devel/2009-February/006666.html">https://lists.ubuntu.com/archives/xubuntu-devel/2009-February/006666.html</a><br>
<pre class="moz-signature" cols="72">--
Pasi Lallinaho
Xubuntu Marketing Lead
Web-designer, graphic artist
IRC: knome @ freenode
</pre>
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