[TEAM] Gathering "testimonials" for marketing purposes

Pasi Lallinaho pasi at shimmerproject.org
Fri Aug 5 16:29:26 UTC 2016

Note: Top-posting reverted.

Comments at the end of the message.

On 05/08/16 15:04, Sean Davis wrote:
> On Mon, Aug 1, 2016, 5:24 PM Pasi Lallinaho <pasi at shimmerproject.org
> <mailto:pasi at shimmerproject.org>> wrote:
>     Hello team,
>     especially during the #LoveXubuntu campaign we've got quite a bunch of
>     "thanks" from our users. These include stories about how Xubuntu has
>     made the users' computing experience better, good arguments for why
>     Xubuntu is the best OS for them (and potentially others) etc.
>     Currently, we are officially only gathering submissions for the
>     #LoveXubuntu contest, but some of these mails has left me thinking we
>     could gather some of these "testimonials" for potential marketing
>     purposes in the future. Use cases that I can imagine from the top
>     of my
>     head include the Xubuntu flyer, our website and more.
>     My proposal (in a very early idea stage) is that in addition to
>     specific
>     contest and campaigns, we could use the Xubuntu-contacts mailing list
>     for gathering these "testimonials" and thanks. This would need
>     some kind
>     of organization:
>     1) Create a page that describes what we are looking, with instructions
>     (see further points)
>     2) Require the submissions to have a certain tag at the beginning
>     of the
>     subject
>     This helps us when we seek for any content in the mailing list
>     archive.
>     3) Require the submitter to agree that we can use their content
>     however
>     we want (either by licensing, or a generic permission)
>     We likely need the users to send this approval with their
>     submission on
>     the mailing list. To do this, we can instruct them to specify which
>     license they want to use, or use any kind of general permission
>     text. At
>     this point, I would say we shouldn't approve content which license or
>     terms isn't specified (clearly enough) on the mail.
>     What do you think?
>     At the same time, I want to remind that anybody in the team who wishes
>     to read the mailing list archive can simply ask to get subscribed. The
>     list has been very light in traffic so far, so no extra hands are
>     required for moderation at this point.
>     Cheers,
>     Pasi
>     --
>     Pasi Lallinaho (knome)       › http://open.knome.fi/
>     Leader of Shimmer Project    › http://shimmerproject.org/
>     Xubuntu Website Lead         › http://xubuntu.org/
>     --
>     xubuntu-devel mailing list
>     xubuntu-devel at lists.ubuntu.com <mailto:xubuntu-devel at lists.ubuntu.com>
>     https://lists.ubuntu.com/mailman/listinfo/xubuntu-devel
> This sounds like a good idea to me. If there's any way we can simplify
> the process (copy and paste template, online submission form, etc) I
> feel like that would improve the quality and quantity of submissions.

Right, I didn't think it this way at all (but read on).

My intention was to simply make sure we save the "natural" thanks we are
getting from people. For this, maybe the better way was to reply to the
sender (and CC the -contacts list) and simply ask them if we can use
their submission if we need it for marketing.

If we want to gather these in a more active way, then sure, we can
organize that as well. The reason why I wasn't thinking this is that
while there are use cases for these testimonials, we haven't planned
using them anywhere. Asking for them and then letting them sit for years
doesn't sound very nice...

Anyway, thanks for the feedback!


Pasi Lallinaho (knome)                » http://open.knome.fi/
Leader of the Shimmer Project         » http://shimmerproject.org/
Ubuntu member, Xubuntu Website lead   » http://xubuntu.org/

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