[ubuntu-za] Microsoft free software ad campaign

Neil Manson neil.manson at infotech.monash.edu
Thu Oct 8 20:52:19 BST 2009

2009/10/8 Matthew French <matthew at gillyweed.co.za>

> Over the decades the one thing Microsoft has been good at - actually
> they have almost perfected it - is FUD:
> http://en.wikipedia.org/wiki/Fear,_uncertainty_and_doubt
> They have been doing it for so long that I begin to worry when they
> don't have FUD.
> Unfortunately when it comes to FOSS I suspect people are quite capable
> of making up their own FUD. Microsoft didn't create many of the
> dubious reasons for not using FOSS, people came up with those by
> themselves.
> Still, Microsoft's "Get the facts..." campaign of two years ago was
> incredibly irritating example of FUD. They managed to include some
> important and valid points - the OS is only a small part of the cost,
> Linux administrators cost more than Windows admins, etc. But they
> never produced any convincing case studies. Each case study could be
> debunked, but the effort involved was not worth it. Imagine if they
> had put all that time into improving their software.
> And of course the campaign should have been called "Get the facts we
> want you to hear without worrying about the facts we don't want you to
> hear."
> It is probably best to ignore the latest round of FUD and focus on
> keeping your Linux users happy. FOSS mostly spreads by word-of-mouth,
> and these amateurish scare tactics are unlikely to impact that.
> - Matthew
Similar FUD going on at Best-Buy

- Neil
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