[UbuntuWomen] New team logo sample from Troy Sobotka

[Valorie Zimmerman]

On Mon, Jun 28, 2010 at 9:51 AM, Elizabeth Krumbach <lyz at ubuntu.com> wrote:
> Hi everyone,
>
> One of our Maverick plans is to redesign our team logo to work with
> the new Ubuntu Brand[0]. We enlisted the talents of Troy Sobotka to
> come up with a simple, clean idea which we can use on the upcoming
> redesign of ubuntu-women.org and as our logo moving forward.
>
> The design promo samples are here:
>
> http://ubuntu-women.org/ubuntu-women-identity/women-01.jpg
> http://ubuntu-women.org/ubuntu-women-identity/women-02.jpg
>
> Personally I love it and would be happy to move forward and adopt
> them. Thoughts?
>
> Troy describes the idea behind them as follows:
>
> "1) Tried to get a little colour into the promotional samples. I feel it
> reads nicely with the new identity colours.
>
> 2) Felt that the 'women' component of the identity shouldn't be
> identical to the Canonical typeface. Picked something with a little more
> nuance and subtlety.
>
> 3) The tone is set to non black. Again, I feel this lightens it up and
> pulls it away from the run-of-the-mill Ubuntu toward something more unique.
>
> 4) The position of the 'women' component felt solid and underlying."

Hey Lyz, thanks for handling this. I love the reasoning right up to
#4. The 'women' component feels the opposite of solid, it feels
slight. I would like to see it either larger or bolder. Certainly the
'ubuntu' component must be central, but we aren't Ubuntu, we are
Ubuntu WOMEN.

Keeping the female symbol small is fine the way he has it displayed,
as long as we can scale it up by itself for some uses. I would like to
be sure we will be able to do that.

Would Troy be willing to take our concerns and tweak the image a bit?

Valorie
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