chmod and chown recursion (sudo)

[Thufir Hawat]

How do you recursively change the owner and add read/write permissions?  
For some reason, http://apress.com/book/downloadfile/4045 seems to have 
odd permissions?  From time to time I seem to run across downloads like 
this :(

Using chown recursively worked fine, but running, via sudo:

chmod +rw FaceletsEssentials/  -Rv  

didn't actually add read and write permissions (I suppose I really on 
need read).  Is there some trick to "forcing" this command to work as 
sudo?


thanks,

Thufir