apache - gutsy

[jack]

Just got apache2 up on gutsy server.
not actually an ubu question, but I'm trying to sort this out -
"Could not reliably determine the server's FQDN, using 127.0.1.1 for
Servername."

I'm googling through both web and some apache docs now, but they all
seem to point to having a registered domain name and static ip.
I do have a static ip, but don't own a domain to anchor this to.

Any suggestions would be most appreciated.

Jack