Ordering of kernels in the "automagic" part of grub/menu.lst?

[Adam Funk]

What controls the "AUTOMAGIC" order of the kernels in
/boot/grub/menu.lst?  

I have both linux-image-386 and linux-image-generic packages (and so
their forward-moving dependencies) installed because I like to have a
backup choice since I had trouble getting generic to boot once, but
the 386 kernel is first in the list and gets booted by default.  How
can I swap them around?

Thanks,
Adam