[ubuntu-us-ma] Marketing

Martin Owens doctormo at gmail.com
Tue Jan 26 16:46:21 GMT 2010


This group is actually a Local Community, which is not just a user
group, it's an expert group, a education group, a advocacy group. Most
of what we do is not user related because users are already well served

As for what Ubuntu can deliver to users that Windows can not. I deal
with people all the time that love Ubuntu, they were heavily invested in
Microsoft software but are now so glad they changed over.


On Tue, 2010-01-26 at 10:28 -0500, Bill Simonds wrote:
> How do we reach everyone whom uses Ubuntu? Through the Ubuntu web site
> and/or forums. I guess you'd start with the main Ubuntu web site: "You
> Can Help!"
> It's a start, anyhow. User groups like this one can reach a handful of
> people. We should borrow from the disease model. Somehow we need to go
> viral. Users have to "infect" other users, so it gradually spreads and
> infects millions!
> Mathematical progression. If each Ubuntu user introduces just two
> people a year to Ubuntu, in about one year you could get 2 to the
> tenth power users. 2x2x2x2 etc. 1,024 users from one user.
> But that still doesn't answer the *real* question, which is "why." Why
> would a person switch to Ubuntu? There is no real incentive to switch,
> as I see it. Most of the software they have invested heavily in will
> be basically useless. There's a learning curve, so they have to learn
> a new OS and all the related software programs. Most people don't want
> that.
> In order to really catch on, Ubuntu has to offer something that makes
> it irresistible, and that you can't get anywhere else.
> On Tue, Jan 26, 2010 at 9:38 AM, Martin Owens <doctormo at gmail.com> wrote:
> > So what should be a good strategy for not only getting a good poster
> > designed and made up (we're good at that part) but also printing them
> > out and distributing them to people to put up at places like this?

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