[CoLoCo] Ubuntu at Best Buy

[NICK VERBECK]

I don't mind the price but $20 for something that is free is crazy.

On Tue, Jul 8, 2008 at 3:44 PM, Kevin Fries <kfries at cctus.com> wrote:
> On Tue, 2008-07-08 at 14:50 -0600, David Overcash wrote:
>> But...  it costs money.
>>
>> I'm gonna have to say we're one step FURTHER now...  ; )
>
> I would disagree strongly.  Its funny that by putting a price on it will
> probably do more to add legitimacy to Linux than actually showing up on
> the shelf.  I had a buddy that got a new recliner, and wanted to get rid
> of his old one.  He put it out on the curb with a free sign, and it sat
> their for two days... no takers.  The neighbors were having a yard sale,
> and he added it to the sale.  He got $30 for the recliner.  Why?  First,
> the sale got people looking, and adding a price added the allusion of
> worth.  It was the same recliner!  That product placement along with
> perceived worth increased consumer desire not decreased it.
>
> Another example.  Ask anybody who consults if they are worth half of
> what they quote people.  If they are honest, they will say no way.  But
> if you don't charge outrageous rates, people think you are a hack.  I
> usually quote people between $100 and $125 per hour for private
> consulting work.  And when I actually go out looking for it, I generally
> get plenty of work.  When I lower my rate to $75 I get less work.  This
> sounds counter intuitive, but that is the way it actually works.
> Usually, I quote them at $100-$125 and let them talk me down to about
> $60-$75.  This works for me, and they think they are getting a great
> deal.
>
> People and perceptions are funny things.  When you can tell people to go
> down to Best Buy and buy a disk, they will add their own sense of worth
> to the product in their own mind.  Then tell them that you can get the
> same exact product for the cost of a download... BINGO what a deal!!!
> Never mind that they could always download it for free, now they are
> getting a $20 product for free.  I think it would actually work better
> if they raised the price to look like they are trying to compete with
> OS/X, Say $79 to Apple's $99.
>
> People are funny creatures.  Stupid, but funny :-)
>
> -
> Kevin Fries
> Senior Linux Engineer
> Computer and Communications Technology, Inc
> A Division of Japan Communications Inc.
>
>
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