[ubuntu-uk] efi boot, Windows 8 and Linux

[alan c]

On 22/09/11 12:50, Simon Greenwood wrote:
> On 22 September 2011 11:53, alan c <aeclist at candt.waitrose.com> wrote:
> 
>> On 22/09/11 11:14, Simon Greenwood wrote:
>> > On 22 September 2011 10:50, alan c <aeclist at candt.waitrose.com> wrote:
>> >
>> >> On 22/09/11 09:47, Paul Sutton wrote:
>> >> > We would have to do a lot of awareness raising and support things like
>> >> > install days to get round things like this.   as the borg say "we will
>> >> > adapt"
>> >>
>> >> The FLOSS world's lack of competence, or even appetite, for publicity
>> >> or marketing is the elephant in the room.
>> >>
>> >> 1) FLOSS, GNU/Linux etc, 'marketing' is pretty well non existent
>> >> compared to non free products. 'I advertise, therefore I exist'
>> >> (apologies to Descartes).
>> >>
>> >> 2) Of all things, marketing is -very- unsuited to the free libre,
>> >> distributed model.
>> >>
>> >>
>> > Marketing, maybe, promotion not. I would argue that that is pretty much
>> why
>> > Ubuntu exists, to create a user-friendly Linux and to encourage its use.
>>
>> Community was the single most important reason why I personally
>> started to use Ubuntu.
>> This is almost a word of mouth thing. Person direct to person. I am
>> not saying we cannot  do anything at all, just that evidence suggests
>> that we are not going to win with ONLY existing strategies.
>>
>> Promotion: how is marketing different from promotion? Do microsoft
>> have a marketing department and a promotion department?
>> Our lack of experience in these matters is painful.
>> --
>>
> 
> That's a good philosophical question. Microsoft has marketing and Linux has
> advocacy. I wouldn't say there's a lack of experience, just not a single
> monolithic business that pushed Linux on the desktop, which where Windows is
> concerned, has been Microsoft's policy for a good 20 years.
> 
> There's no shortage of companies marketing the benefits of Linux on the
> server side: HP, Oracle and IBM to name the biggest, but the argument is
> always the cost benefit of migration.
> 
> The biggest barrier to get over on the desktop is that Windows is just
> there, that people think of IE as 'The Internet' and that Word is the only
> way to do word processing. People still want it to Just Work, which is where
> Apple gets it right with a Unix based operating system, albeit with a
> increasingly proprietary desktop on a very limited subset of hardware. When
> there's a Linux-based desktop that does that, a decent part of the battle
> will be won.

So, on the grounds that if we 'continue to do what we have always
done', we 'get what we always got', what then?
-- 
alan cocks
Ubuntu user