[ubuntu-uk] Ubuntu UK Site Rebranding - Mockups

[James Tait]

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Wow, what an active discussion - brilliant!  I'll try and summarise my
thoughts in a single, coherent mail.

Ade Goodyer is correct in pointing out that we need to establish what
we're trying to present before we decide how we're going to present it.
 However, from a purely aesthetic perspective:

  Michael H:    Mockup #1 is the only one I like.  Very slick, but
                maybe too much space used on the cityscape?  A rotating
                image is a must.
  Popey/Andrew: Ooh, shiny.  Love this one, but shouldn't the navbar be
                orange for community?  [0]  Could the white space
                beside the logo be utilised?
  Chris Swift:  Nice, but needs some content to see how well it works.
                Also scope for a rotating image here.

Of the three, I think Andrew's is my favourite at the moment, the other
two are tied.  Daubers' comment about the pictures being "of the LoCo
doing stuff" sounds like a great idea.  Geeknic, OggCamp, Ubuntu Hour,
UDS are all good candidates here.

As for the question of looking too commercial - I don't see a slick look
and feel to a community web site as being a problem.  Bear in mind, for
a lot of people who aren't familiar with our community and our products,
"Free" equates to "Poor quality".  We don't want to reinforce that view
with an amateurish web site.  An entity's web site it its brand and ours
should be slick and professional, without feeling impersonal.

Cheers,

JT

[0] http://www.markshuttleworth.com/archives/308 - "The use of Aubergine
indicates Commercial involvement of one form or another, while Orange is
a signal of community engagement. The Forums will use the Orange
elements more strongly, and a formal product brochure, with descriptions
of supporting services, would use more of the Aubergine."


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James Tait, BSc                        |    xmpp:jayteeuk at wyrddreams.org
Programmer and Free Software advocate  |       VoIP: +44 (0)870 490 2407
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