[ubuntu-uk] Lucid Marketing

Tony Pursell ajp at princeswalk.fsnet.co.uk
Sun Jan 31 16:00:52 GMT 2010

On 31 Jan 2010 at 14:58, Nigel Verity wrote:

> Hi
> It's got to be a good thing to spread the word about Ubuntu 10.4 as far and wide as is possible, especially since it is an LTS version. I do think, however, that the message needs to be targeted.
> I often go to meetings where I am the only self-employed contractor in attendance, which means I am the only person taking notes on a laptop running Linux. The other attendees are usually computer-literate types working for a number of big companies and government organisations. Although my impromptu demos of Linux (in my case Xubuntu) regularly generate a lot of interest, especially when I explain that the OS and applications can be obtained free of charge, the response I get time and time again is that the IT decision makers are so Microsoft-centric that no amount of pressure from individuals is going to make any difference.
> A marketing campaign should be targeted specifically at those decision makers, showing all the benefits to the bottom line of running Ubuntu, and taking care to point out that it can be professionally supported. Otherwise, there is a real danger of largely preaching to the converted.
> Regards
> Nige

I'm right with you on this, Nigel.  Add to this the fact that ordinary 
people don't buy operating systems - they buy PCs and laptops from 
vendors who put Windows on them (Apple MAC excepted, of course), 
and you are left with only two groups to target if you want Ubuntu to 
have widespread use.  These are corporate IT and OEM vendors.


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