[ubuntu-uk] Lucid Marketing

[Liam Wilson]

As for the TV advert, should we like, have a meeting or something so we can
throw ideas around and such?

Personally, I think it'd be a good idea is the video didn't put other OS'
down, but rather, put Linux/Ubuntu Up, say show easy it is to contribute and
customise Ubuntu, etc. Say, show off a few compiz shots here and there...

On 31 January 2010 14:25, Liam Wilson <liamwilson93 at gmail.com> wrote:

> Yaaay! Thanks Michael! Please do put it (the poster) around your local
> community, as it'll be a great way to introduce people to ubuntu.
>
>
> On 31 January 2010 14:12, James Milligan <lists at lake54.com> wrote:
>
>> On 31/01/2010 14:01, Steve wrote:
>> > On Sun, 31 Jan 2010 13:43:59 -0000, James Milligan<lists at lake54.com>
>> > wrote:
>> >
>> >
>> >> On 31/01/2010 13:31, Liam Wilson wrote:
>> >>
>> >>> I'm in Liverpool, so I guess we could do a bit of work there.
>> >>>
>> >>> Yeah, that telly ad sounds like a really good idea! Perhaps we could
>> >>> all make one video, then show it in all our regions, if that makes any
>> >>> sense...
>> >>>
>> >>> But how would we go about making the video, like a screencast sort of
>> >>> progect?
>> >>>
>> >>>
>> > <  snip>
>> >
>> >>>
>> >> I guess depending on what sort of quality etc everything was filmed in,
>> >> it could be uploaded 'somewhere', then someone could edit it all
>> >> together, and send the finished product to the person dealing with ITV
>> >> (or whoever).
>> >>
>> >> The theme or look I had in my mind could be a 5-10 second clip showing
>> >> someone using a mockup of Windows (I doubt they'd let us use the real
>> >> one!), and getting annoyed, then the same person perhaps doing the same
>> >> sort of thing with Ubuntu, and just 'happier'. Then the last clip zooms
>> >> out to a square/rectangle of 4 videos, which zoom out to 9 etc etc etc,
>> >> showing the scale of the 'product'. Ends with the logo/background/web
>> >> address etc. If it's regional and the LoCo team have a URL, show that
>> >> too.
>> >>
>> >> Alternatively, we could come at it from a more community-based
>> approach,
>> >> and have a couple of 5-10 second clips showing people use Ubuntu, and
>> >> going along the square 'image' I described above, choosing random ones
>> >> to show 'full size'.
>> >>
>> >> A third idea I've just had is possibly to feature the forum support -
>> >> show someone with 'Windows' calling a helpdesk of some sort, then cut
>> to
>> >> an Ubuntu set-up, where the actor/actress is posting on the forum, and
>> >> 'within minutes/seconds' has an answer.
>> >>
>> >> There's loads more ideas, such as adding software - could show someone
>> >> going to 'PC World' (again a mockup), buying expensive software etc etc
>> >> etc, then with Ubuntu it's a simple addition, and free - etc.
>> >>
>> >> I've never actually done adverts before, I'm more of an event
>> >> videographer, but they're not vastly different, certainly when it comes
>> >> to tech.
>> >>
>> >>
>> > Dibs on director.
>> >
>> > ACTION!
>> >
>> > CUT!
>> > :D
>> >
>> > Seriously this could be a rather large and, possibly expensive,
>> > undertaking but well worth considering.
>> > I have to admit, beyond 'filming' the cat I have no experience or
>> > knowledge of this sort of thing. I am, howevr, willing to help.
>> >
>> >
>> If we're taking dibs, I'll be Director of Photography :-)
>>
>> Anyway...
>>
>> I would agree that certain aspects may be expensive, however, like you
>> say it's well worth considering - perhaps a well presented, coordinated
>> TV advert to coincide with the launch of the next version could do
>> wonders for Linux as a whole. People will 'see' it, and learn more about
>> etc - the usual marketing stuff :-)
>>
>> In terms of production, if we're doing a coordinated advert, I'd be
>> happy to do it for free (the filming, at least). The only cost then
>> would be the advertising costs. I'm sure someone would want to edit the
>> footage - perhaps we could shoot different 'things', and ask people to
>> edit it all together in their own way, the winner gets it put on TV?
>>
>> Pretty cool competition!
>>
>> James
>>
>> --
>> ubuntu-uk at lists.ubuntu.com
>> https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
>> https://wiki.ubuntu.com/UKTeam/
>>
>
>
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