[ubuntu-uk] Lucid Lynx TV Advert

[Alan Pope]

On 31 January 2010 23:46, Liam Wilson <liamwilson93 at gmail.com> wrote:
> Yeah, looking at the perspective you've put it at Alan, I guess you're
> right.
>

I'm just a guy with an opinion.

> You mentioned spending the time/money on other things, but what like?

Whatever takes your fancy, the project has lots of ways for people to
contribute:-

http://www.ubuntu.com/community/participate
https://wiki.ubuntu.com/ContributeToUbuntu

> And If we WERE to create a TV adverrt for Ubuntu, no doubt there is interest
> in doing so, do you think it's a bit ambitious trying to aim for the release
> of Lucid, or do you think would it be a better option to aim for MM or even
> beyond?

I personally don't believe there is a need for a TV advert at all
right now. I'd rather start from the opposite end and ask what the
need of a TV advert is. What goal is to be achieved by putting Ubuntu
on the telly?

> Personally, I think that Lucid would be a good goal to aim for, as
> it's 3 months away, and there's less chance of loss of interest in 3 months
> than 6 - but that's just my opinion, obviously, you've had experience
> working with projects before, such as the UUPC, and I haven't.
>

We planned the first episode of UUPC for about 3 months. Ok, not solid
work, but discussion started in January '08 and S01E01 was released in
April '08. Planning for a podcast is a whole different ball game than
planning a TV advert. I have no experience of the latter, but can only
speculate on how much work is involved.

Note also that the cost and effort to us of putting out a podcast
episode of 1 _hour_ length is orders of magnitude _less_ than it costs
to put out a 1 _minute_  TV advert. Video is harder than audio. Great,
compelling video that meets its goal is even harder.

> How would you suggest we start this project then, if we're actually
> determined to see it through?
>

I've probably made it quite clear that I don't see the value of having
a TV advert. Take a look at the experience one person had with putting
together a radio advert and learn from that.

http://linuxlock.blogspot.com/2009/09/tux-takes-to-airwve.html
http://linuxlock.blogspot.com/2009/10/grand-experiment-linux-ads-on-radio.html

Cheers,
Al.