[ubuntu-uk] Capitalising on XP's demise

Stephen O'Neill squid at thefloatingfrog.co.uk
Tue Mar 25 16:12:43 GMT 2008


Paul Mellors wrote:
> stop fricking MS bashing,


Ubuntu promoting doesn't automatically mean MS bashing.

I read Josh's email as Ubuntu promotion, no bashing in sight (excluding
the 'tongue in cheek' marketing slogan). If we're entering a phase of
desktop users looking to switch then it is an ideal time to try to
market Ubuntu so as to offer extra choice.

In terms of influencing longer term adoption trends I believe that it is
important to get into schools, but I think that this will become ever
more difficult as school IT purchasing decisions are made at local
authority level where the decision is made following a tender process
with big companies not offering open source alternatives. Local schools
can still choose their own, but the majority will go with the local
authority.

I guess that writing to MPs and councillors is the only way to try to
influence this, but as far as I am aware it isn't that open source
offerings are being sidelined, rather that no bidders are coming to the
table offering as such.

Good luck gathering momentum Josh - sorry I have no insightful comments
to add which will aid you.

-- 
Stephen O'Neill
w: http://www.thefloatingfrog.co.uk/
e: squid at thefloatingfrog.co.uk

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