[ubuntu-uk] Capitalising on XP's demise

Josh Blacker jkblacker at gmail.com
Tue Mar 25 15:44:48 GMT 2008


Hi everyone,

As you may or may not be aware, XP will no longer be sold quite soon -
you won't be able to buy an XP computer after June, and retail copies
won't be sold after next January [1], meaning Vista is the 'only' choice
for new computers.

This is, I think, something we should try and capitalise on, since there
has been something of a reaction to Vista that's not quite a backlash
but certainly apprehension, with negative perceptions in the public eye.

I can think of a few suggestions first of all:

- web banners, along the lines of Philip Newborough's excellent existing
ones [2], but with captions like 'Who'd choose Vista? You don't have to.
[Ubuntu logo, linking to www.ubuntu.com]'. (Not the best copy ever, but
it makes the point.)

- Local newspaper articles. I remember discussion last year on the list
about articles, and I think this would be an apt (hah! ahem.) time to
think about this again. 

- Writing to relevant MPs, councillors, and so on - people who are in a
position to influence decision making where public sector corporate IT
infrastructure is involved, who will at some point have to 'replace'
those XP boxes, explaining to them the benefits (not least that they
wouldn't actually have to change their hardware to migrate to Ubuntu!).

The danger I see here is that we could stray into FUD territory, which
would be slightly ironic and not at all helpful.

Anyway, I just thought I'd put this out there for the list to think
about. Any feedback/suggestions/discussion would of course be
appreciated.

All the best,
Josh


[1]
http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9070119&pageNumber=1
[2] http://crunchbang.org/archives/2008/01/25/random-ubuntu-advocacy/ 




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