[ubuntu-uk] [Marketing] How to increase OSS Exposure

andy andy at zrmt.com
Tue Mar 11 19:19:37 GMT 2008

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On the back of the release of the podcast, I though it sensible to
either publish, or work out and then publish, what the targets of
ubuntu-uk are in regards to marketing.

One of the issues that has come up on the openoffice.org lists is the
fact that there's very little marketing power in Open Source.  The
general public doesn't have the exposure to ubuntu and FLOSS in general
that the likes of Apple and MS have.

There's alot of good volunteer projects running to try and fix this;
however, we need to find a way of playing the system in order to get the
exposure we need.

Now I can't pretend that I know how to do this (If I did know I could
probably make a lot more money than I am currently) - but it's something
that I think we should consider.

Whilst we want to push ubuntu as much as possible - pushing FLOSS in
general is going to help create an environment in which Ubuntu can thrive.

Does anyone have an ideas how we should go about this?  Is our current
growth rate acceptable/sustainable or should we be pushing for increased
growth rates?

One idea I've had (and I'm hoping others will have more to contribute)
is that we try and cover new adoptions of ubuntu over the UK in the
podcast.  i.e. a 'ubuntu taking over the UK little by little' section.


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