[ubuntu-uk] Ubuntu TV Advert
Mark at yourpropertyexpert.com
Sun Oct 28 12:09:00 GMT 2007
Darren Mansell wrote:
> I'm thinking now is about the right time to really introduce the
> uninitiated to Ubuntu.
> We are at about critical mass where software and hardware companies
> can't just ignore Linux so lets take it a step further.
> I think the majority of people will have heard Ubuntu either
> subliminally or consciously so I think a TV advert will have a far
> greater effect than it may seem.
> Does anyone have any information on how much a TV advert on mainstream
> TV would cost? How much it costs to place it at certain times? (e.g. in
> the middle of the Gadget Show on five). And how much does it vary
> between channels like Bravo / Men&Motors and ITV / Ch4?
1: You had a budget of about £85,000 for "media space" (ie buying the
2: You could get all the production done for nothing...
... then you could expect to reach about 12 million people. According to
our agency, the "cost per thousand eyeballs" is relatively similar
whether you go for one prime-time slot or (as they recommend) about 50
spots per month on the more niche channels.
A far better bet might be for someone (Alan as POC or someone from
Canonical) to email Jason Bradbury to see whether there's anything we
could do to help. www.jasonbradbury.com is your friend.
It's worth noting that he DOESN'T charge for mentions on his shows - he
just tries products he's interested in, and talks about them if he likes
them. (Fortunately, he liked one of our products.)
HOWEVER, and this is important, television is, in our experience,
significantly LESS impactful than people believe. A good 5 minute slot
about a "bang on message" product in the middle of the gadget sale, led
to less than 100 extra sales.
What television is good for is reminding people about products they
already have a good conception of, and pushing them to ask for a
particular brand they already know about. It's lousy at introducing
people to new things.
The idea of a podcast piece is good - as is offering up genuine news
items, and making sure that we get as much coverage as MS / Apple. (Alan
- I know I owe you stuff on this... the week's been "not as planned"...
More information about the ubuntu-uk