[ubuntu-uk] [uk-marketing] Article for local mag

[Darren.Mansell at opengi.co.uk]

You seem to have a great understanding of marketing. I used to work for
a large British computer manufacturer (who shall remain nameless) and I
had a fair bit of involvement with the marketing department. 

They used to do things like send spam emails out and get blocked from
some mail servers purely to get people talking about them. And a venture
into selling Linux PCs got them on the news too. It worked though, they
are one of the only independent UK OEMs still going (just about).



-----Original Message-----
From: ubuntu-uk-bounces at lists.ubuntu.com
[mailto:ubuntu-uk-bounces at lists.ubuntu.com] On Behalf Of alan c
Sent: 23 July 2007 18:46
To: British Ubuntu Talk
Subject: Re: [ubuntu-uk] [uk-marketing] Article for local mag

Darren.Mansell at opengi.co.uk wrote:
> Fair enough. It's a difficult balance between factually correct and
> marketing.

Understood. Marketing is to achieve an objective, though not quite at 
any cost. However, the sound bites and advert bites or whatever that 
we find ourselves immersed in, in the various media, in our daily 
lives are never factually correct in the technical sense.

Even if push comes to shove and promises are found clearly wanting, 
the marketing blurb would have had a risk assessment and a damage 
limitation strategy ready in the (marketing persons mind, say) strategy.

A well known question is What is the worst that could happen (if 
things went wrong)?
Would a slightly imperfect statement in a parish magazine or local 
newspaper cause a national outcry - no.

And in the unlikely event it actually did cause an outcry. What great 
coverage! Priceless national debate about masses of windows viruses 
versus one or two lucky mavericks in linux. But I dream.

It is interesting to search say on 'Linux News'. There are a 
surprising number of really eye catching headlines, some associated 
with highly controversial content. It gets coverage. The skill is to 
get noticed by various means without being dis-honourable.

FWIW I think information is best aimed at a particular target 
audience, with probably differing content for different purposes.
-- 
alan cocks
Kubuntu user#10391

-- 
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https://wiki.kubuntu.org/UKTeam/

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