[ubuntu-uk] [uk-marketing] Article for local mag
aeclist at candt.waitrose.com
Mon Jul 23 15:30:47 BST 2007
Alec Wright wrote:
> Pretty good, but:
> "Ubuntu doesn't get viruses" should be "Ubuntu rarely gets viruses".
I appreciate your point. However, as of recently, are there *any*
reports of ubuntu suffering from viruses?
To 'rarely' get a virus supposes that a virus has actually been 'got'.
With 60,000 viruses in the wild I still think that 'ubuntu does not
get viruses' is a very fair thing to state. It would be an interesting
local letter reply if any reader has experienced one. It might make
more than local news?
I have come to believe that what readers expect is interesting
informative items, not necessarily a theoretical truth.
A leaflet that I offer by hand says that linux does 'not get viruses'.
I am not persuaded that there is an advantage to change this wording.
I am told that it is easy to write a virus for linux, and also that
there are websites explaining how. The reason why, for example, I,
have not been infected is that it is very difficult to spread them.
Linux is infertile ground.
Note: To 99.999% of readers, a virus is a virus. That they are
'Windows viruses' goes without being said.
With a *Marketing* activity in mind, we have a message to get across.
It is not the job of *marketing* to undersell our product. It is the
job of marketing to get the product noticed and used, not to point out
possible future shortcomings. No reservations. What does our
competitor do and say?
This is a Marketing point, not a study paper.
> You should point out that antivirus & firewalls slow down your computer.
> "Linux runs the entire internet" should be "Linux runs about half of the
> internet" as about 50% of websites are hosted on linux.
> Also, you should recommend that people download CDs if they have fast
> internet, rather than getting them off of shipit, but still state that
> shipit is an option if you have slow/no internet.
> On Mon, 2007-07-23 at 13:57 +0100, Chris Rowson wrote:
>> As promised, I've had a bash at writing something which would be
>> suitable for inclusion in a local magazine. As always please correct,
>> suggest and improve :-)
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